Paid Media Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Paid Media Specialist optimizing Google Ads and Meta campaigns for Hudson Automotive Group, a growing Southeast auto dealer group. Managing multi-account reporting and performance insights remotely.
Responsibilities:
- Join Hudson Automotive Group's growing marketing team as a Paid Media Specialist
- Support multiple automotive dealership marketing accounts
- Develop and optimize multi-channel digital advertising campaigns
- Manage digital advertising campaigns across Google Ads and Meta Ads platforms
- Use Google Analytics, GA4, bid management, and ad serving platforms
- Prepare marketing and other reports
- Present data insights to dealership management and leadership
- Independently manage multiple projects and accounts
- Deliver actionable insights from campaign data
Requirements:
- Proven automotive dealership marketing experience
- Tier 1 automotive advertising agency experience (Required)
- Active Google Ads Search Certification (Required)
- 2 years of experience managing digital advertising campaigns across Google Ads and Meta Ads platforms
- Proficiency in GA4 and digital campaign reporting tools
- Strong analytical skills, with experience in Google Analytics, bid management, and ad serving platforms
- Proven ability to develop and optimize multi-channel campaigns independently
- Results driven ability with familiarity of CPA, CPC, CTR, and ROAS
- Ability to manage multiple projects and accounts with attention to detail
- Experience preparing marketing and other reports and presenting to dealership management/leadership
- Excellent communication skills and experience presenting data insights to stakeholders
- Outstanding written and verbal communication skills
- Ability to thrive in a fast-paced environment and manage multiple projects under tight deadlines
Benefits:
- Collaborative work environment and customer centric culture
- Hudson Academy: Continuous training and professional development
- Paid Time Off: Full-time employees can accrue up to 10 PTO days per year.
- Medical, Dental, Vision, and Life Insurance
- 401k program
- Employee discounts on products & services
Similar Jobs
Head of Demand Generation
Head of Demand Generation driving paid, organic, and email growth for Zyte’s web data extraction products. Leading PLG and enterprise funnels, teams, budgets, and revenue attribution.
Google Ads Manager
Google Ads Manager steigert Kundenumsätze für Convact, eine deutsche SEO-Agentur. Betreuung und Optimierung von Search-, Performance-Max-, Shopping- und Display-Kampagnen.
Performance Marketing Manager – Meta Ads
Meta Ads Manager für eine E-Commerce-Agentur, der Facebook- und Instagram-Kampagnen strategisch entwickelt. Steuerung von Budgets, A/B-Tests und datengetriebene Optimierung auf profitable Ergebnisse.
Senior Paid Social Manager
Senior Paid Social Manager developing Meta and TikTok campaigns for Fast Progression’s performance marketing agency. Optimizing paid social accounts, reporting KPIs, and guiding client growth.
Paid Media Manager
Paid Media Manager directing multi-platform advertising for Acadia, a digital growth platform for mid-market disruptors. Optimizing campaigns, budgets, tracking, and client results.
Demand Generation Specialist
Demand Generation Specialist scaling multi-channel campaigns for PureCars’ automotive AI data and marketing platform. Driving dealer-group pipeline through ABM, automation, and funnel optimization.
Director – Performance Marketing
Performance Marketing Director scaling paid media, SEO, automation, and lifecycle marketing for ZRG, a global talent advisory firm. Driving qualified leads, pipeline, cross-sell, and revenue growth.
Senior Paid Media Buyer
Senior Paid Media Buyer owning Google Ads and paid acquisition for a growing B2B demand generation organization. Optimizing budgets, conversion tracking, and campaigns for qualified pipeline and revenue.
Performance Marketing Manager
Performance Marketing Manager scaling paid acquisition across Google, Meta, Bing, and mobile apps for Roots’ real-estate wealth-building platform. Optimizing measurement, creative testing, and user growth.
Performance Marketing Manager, Paid Social
Performance Marketing Manager driving paid social lead generation across NerdWallet’s insurance, lending, banking, and investing verticals. Building campaigns, measurement, creative testing, and funnel strategy.
Performance Marketing Specialist – Paid Search
Performance Marketing Specialist scaling Google and Bing paid search for Leadtech’s global subscription apps. Optimizing budgets, ROAS, pLTV, and conversion across cross-functional teams.
Demand Generation Manager
Demand Generation Manager building demand campaigns for LiveKit’s voice AI infrastructure platform. Driving measurable B2B SaaS pipeline through paid, email, content, events, and ABM.
Paid Social Lead
Paid Social Lead scaling profitable Meta and TikTok campaigns for Forbes Advisor’s consumer advice platform. Building and managing a high-performing global performance marketing team.
Senior Demand Generation Manager
Senior demand generation manager driving integrated campaigns and ABM for NetBox Labs, which builds open network automation products. Owning email nurture, website conversion, and measurable pipeline contribution.
Director of Paid Media
Director of Paid Media leading Google and Meta acquisition for HIP and Neon Canvas. Unifying standards, managing 500+ client accounts, and driving growth for dental lead-generation partners.
Principal Product Manager – Ads Auction and Measurements
Principal Product Manager leading Yelp's ad auction, bidding, pricing, pacing, and measurement systems. Improving advertising marketplace efficiency, revenue, and advertiser success remotely across Canada.
Campaign Manager – Dayshift
Campaign Manager executing and QAing paid digital advertising campaigns for Twoconnect’s global clients. Managing Meta and Google Ads workflows, tracking, monitoring, reporting, and close-out.
Associate Director, Paid Social
Associate Director leading paid social campaigns for Real Chemistry, a healthcare communications and marketing agency. Managing activation strategy, media buying, optimization, client reporting, and team development.
Marketing Project Manager, Paid Media
Marketing Project Manager building paid-media systems for Sweat Pants Agency, which manages performance marketing for 57 brands. Running capacity planning, creative workflows, creator sourcing, onboarding, reporting, and AI-powered operations.
Marketing Project Manager, Paid Media
Marketing Project Manager building paid-media systems for Sweat Pants Agency, managing capacity, creative workflows, creators, and client onboarding. Supporting a multi-brand agency spending millions monthly across Meta, Google, TikTok, and AppLovin.