Paid Media Specialist
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Job Description
Paid Media Specialist managing Google and Meta advertising campaigns for e-commerce clients. Creating AI-assisted ad assets, analyzing performance, and optimizing campaigns from launch through conversion.
Responsibilities:
- Plan, launch, and optimize paid media campaigns primarily on Google Ads and Meta (Facebook/Instagram)
- Generate mostly static and some video ad assets using AI tools
- Collaborate with the Social Media Manager and Graphic Designer as needed while independently producing creatives
- Monitor campaign performance daily
- Analyze ROAS, CTR, and Engagement Rates to determine profitability and adjust strategies
- Develop audience targeting and segmentation strategies for Gen-Z/Gamer and professional/lifestyle audiences
- Implement retargeting strategies based on customer behavior
- Work with the Founder to refine advertising strategy, especially for clients starting ads from scratch
- Focus initially on taking campaigns from ad launch through consideration and conversion phases
Requirements:
- Proven track record managing paid social/search campaigns in e-commerce settings
- Strong command of Google Ads and Meta Ads Manager
- Experience using AI tools for content ideation, graphic design, and video editing
- Ability to interpret raw platform data from GA4 and Meta Insights without third-party attribution tools
- Native or near-native written English fluency
- Strong communication skills
- Comfortable working with clients and remote globally distributed teams
- Self-starter who thrives in an independent environment with weekly check-ins
- Highly adaptable and comfortable switching between different brand voices and industries
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