Paid Search Marketing Consultant, Fintech
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Job Description
Paid search consultant scaling non-branded fintech campaigns across Google Ads and Bing. Running incrementality tests and optimizing acquisition efficiency for Right Side Up’s client network.
Responsibilities:
- Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing
- Drive efficient volume against growth targets, improving cost per acquisition or cost per funded account
- Design and run incrementality tests, including geo-based experiments and holdout methodology
- Partner with data science and analytics teams on advanced measurement beyond standard conversion tracking
- Take channels or campaign types from zero to one and test, validate, and scale them over a 6 to 12 week horizon
- Set expectations and success criteria before launching initiatives and run them end to end
- Optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene
- Manage significant monthly budgets with pacing discipline and forecasting
- Translate performance data into actionable recommendations for internal stakeholders and senior leadership
- Collaborate with paid social, programmatic, and lifecycle teams to align cross-channel strategy and pacing
- Navigate compliance and legal review processes for ad copy and landing pages in regulated categories
Requirements:
- Senior manager level or above, with substantial hands-on paid search experience
- Fintech experience required; equivalent experience in lending, banking, credit, or insurance may be considered in exceptional cases
- Experience managing mid six figures per month in paid search spend
- Experience in mid-market or enterprise accounts with creative, compliance, and testing rigor
- Proven track record taking a channel from zero to one, including rigorous testing and validation frameworks
- Strong experimentation background, including incrementality studies such as geo-experiments with data science teams
- Ability to own a channel independently in a fast-moving organization
- Strong analytical skills and ability to turn performance data into actionable recommendations
- Experience in considered-purchase, high-value consumer categories where conversion occurs well past the click
- Proficiency with Google Ads and Microsoft Advertising (Bing), including Performance Max and Shopping where relevant
- Experience with Skai (Kenshoo), Marin, or equivalent search management and bid platforms
- Experience with Haus, Measured, or in-house geo-testing frameworks
- Experience with GA4, Looker, Tableau, or Mode
- SQL proficiency for pulling data
- Experience with Google Tag Manager and conversion tracking implementation
Benefits:
- Flexible, freelance contract project hours ranging from 10 to 40 hours per week depending on client needs and project scope
- Opportunities to work with innovative brands and Fortune 500 teams
- Meaningful work with premium marketing talent collective
- Flexible work arrangement
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