Paid Search Specialist
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Job Description
Paid Search Specialist managing PPC campaigns across Google and Microsoft Advertising platforms for socially conscious brands. Passion for digital advertising and data-driven results essential.
Responsibilities:
- Manage and optimize PPC advertising campaigns across Google and Microsoft Advertising platforms—including Shopping, Search, Display, and YouTube.
- Develop and execute tailored advertising strategies based on client goals and performance data.
- Conduct keyword research and build high-impact keyword lists for campaign planning.
- Write engaging ad copy and structure effective ad groups that drive clicks and conversions.
- Monitor and adjust campaign bids and budgets for performance optimization.
- Execute A/B testing for ad creatives and strategies to continually improve ROI.
- Prepare weekly and monthly reports analyzing campaign performance and trends.
- Complete tasks related to campaign setup, management, and performance troubleshooting.
- Collaborate closely with internal teams and clients to align on goals, timelines, and feedback.
- Maintain attention to detail and excellence across multiple ongoing campaigns and clients.
Requirements:
- 5+ years of experience managing Google and Microsoft (Bing) PPC campaigns.
- Proven ability to manage Shopping, Search, Display, and YouTube campaigns.
- Google Advertising Certified.
- 5 years of experience working in a business environment with customer-facing responsibilities.
- Deep experience with A/B and multivariate testing methodologies.
- Strong background in audience segmentation, messaging strategies, flighting, and budgeting.
- Analytical mindset with a proven interest in data-driven problem-solving (Marketing, Finance, Engineering, Economics degree or relevant experience).
- Excellent time management skills, able to manage multiple direct reports, clients, and projects in a dynamic environment.
- Strong written and verbal communication skills for both internal collaboration and client-facing updates.
Benefits:
- Remote position with the potential for occasional on-site/off-site retreats
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