Paid Social Marketing Consultant – Fintech
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Job Description
Freelance fintech paid social consultant driving Meta campaigns and incrementality testing. Right Side Up connects premium marketing talent with growth-focused brands.
Responsibilities:
- Own day-to-day strategy and execution of paid social campaigns, primarily on Meta, across core products and audiences
- Drive efficient volume against aggressive growth targets, focusing on downstream cost per acquisition or cost per funded customer
- Take channels from zero to one and rigorously test, validate, and scale campaign structures over a 6 to 12 week horizon
- Set expectations and success criteria before launching initiatives and run them end to end
- Partner with data science and analytics teams on incrementality measurement, including geo-based experimentation
- Optimize creative, targeting, and campaign structure, and drive the creative testing agenda
- Extend optimization into secondary channels including YouTube and Trade Desk/OTT programmatic display when in scope
- Translate performance data into prioritized recommendations for internal stakeholders
- Collaborate with paid search and broader paid media counterparts to align strategy and pacing
- Navigate creative and compliance review processes while maintaining testing velocity
Requirements:
- Senior Manager level or above
- Substantial hands-on experience building and optimizing Meta campaigns in-platform
- Fintech experience required; equivalent experience in another regulated, high-consideration financial services vertical considered only in exceptional cases
- Experience managing six figures per month in paid social spend
- Experience in mid-market or enterprise environments with creative, compliance, and testing rigor
- Proven track record taking a channel from zero to one
- Experience setting up rigorous testing and validation frameworks
- Strong experimentation background, including incrementality studies such as geo-experiments with data science teams
- Ability to connect in-platform performance to business outcomes and unit economics
- Ability to operate independently in a fast-moving, evolving organization
- Trade Desk/programmatic display, OTT, or Paid YouTube experience is nice to have
- Familiarity with Meta Ads Manager and adjacent paid social platforms
- Familiarity with programmatic and CTV/OTT platforms such as The Trade Desk
- Familiarity with Google Ads and YouTube
- Experience with analytics and measurement platforms for incrementality, attribution, and cohort analysis, such as GA4, Amplitude, Looker, Northbeam, Rockerbox, or Haus
Benefits:
- Flexible freelance contract projects ranging from 10 to 40 hours per week, depending on client needs and project scope
- Flexible work with meaningful projects for innovative brands
- Opportunities to join a network/talent collective of marketing experts
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