Performance Creative Strategist – Global
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Job Description
Performance Creative Strategist conceptualizing, producing, and iterating on performance-driven creative for paid media channels. Leading hands-on creative production and execution of cross-channel campaigns in hospitality.
Responsibilities:
- We are seeking Performance Creative Strategist for conceptualizing, producing, and iterating on performance-driven creative across our paid media channels.
- Concept, create, and ship paid media creative yourself across Meta, TikTok, YouTube, Google, AI-enabled and emerging platforms.
- Produce static ads, short-form videos, UGC-style content, and simple motion edits.
- Write compelling ad copy, hooks, headlines, and CTAs tailored to different audiences and funnel stages.
- Rapidly iterate on creative based on performance data — adjusting visuals, messaging, formats, and angles.
- Translate traveler insights, booking motivations, and luxury positioning into clear creative ideas you personally execute.
- Own creative testing: new hooks, formats, value props, property features, destinations, and lifestyle angles.
- Maintain a testing mindset with a bias toward speed, learning, and continuous improvement.
- Lead CRM and lifecycle marketing initiatives across email, SMS, direct mail, and other owned channels to drive engagement and retention.
- Partner with paid media teams to align database targeting with campaign audiences (e.g., lookalike, retargeting, suppression lists).
- Develop and manage automated nurture journeys that align with the customer lifecycle.
- Continuously test creative, offer structures, and audience strategies to improve engagement and conversion rates.
- Review ad performance regularly to understand what’s resonating by platform, audience, and placement.
- Build and maintain a lightweight library of winning creatives, learnings, and repeatable formats.
- Develop and execute data-driven strategies to acquire, nurture, and convert homeowner and guest leads across multiple channels.
- Design and execute A/B and multivariate tests to optimize campaign performance and conversion paths.
- Collaborate with cross-functional teams to translate insights into scalable marketing improvements.
- Partner closely with the Paid Media Specialist to align creative output with campaign goals and performance needs.
- Collaborate with Brand and Design teams to stay on-brand while optimizing for performance.
- Engage with Product, Revenue, and Brand teams to ensure alignment between data infrastructure, creative strategy, and growth initiatives.
- Work with Owner Experience and Sales teams to connect marketing performance with homeowner acquisition outcomes.
Requirements:
- 4–7+ years of experience creating performance creative for paid media (paid social, growth, or performance marketing roles).
- Exceptional analytical and communication skills, with the ability to distill complexity into actionable insights.
- Proven ability to personally produce high-performing ads, not just brief or review them.
- Strong skills in:
- Short-form video (UGC-style, lifestyle, property-focused)
- Static ad design
- Performance-oriented copywriting
- Deep understanding of creative best practices across Meta, TikTok, and other paid platforms.
- Strong analytical instincts — you know how to read performance data and turn it into better creative.
- Experience working with or sourcing UGC content is a plus.
- Background in travel, hospitality, luxury, or lifestyle brands preferred.
Benefits:
- This position is full-time and ongoing for a global contractor.
- 100% remote - work from anywhere
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