Creative Strategist
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Job Description
Creative Strategist developing and optimizing marketing campaigns for DTC brand. Blending creativity with performance strategy to drive customer acquisition and brand growth.
Responsibilities:
- Generate high-impact creative concepts and campaign ideas for paid social and digital acquisition channels
- Develop performance-driven messaging frameworks aligned with funnel stage (awareness, consideration, conversion, retention)
- Frame creative around customer pain points, emotional triggers, objections, and urgency-based storytelling
- Translate performance insights into new creative hypotheses and scalable testing roadmaps
- Write and refine scroll-stopping hooks, UGC scripts, influencer scripts, and founder-led narratives
- Develop Problem–Solution–Transformation story arcs
- Craft compelling CTAs and headlines optimized for click-through and conversion
- Tailor messaging to specific audience segments (e.g., toxin-conscious parents, eco-focused households, first-time buyers)
- Build and manage creative testing matrices (hooks, formats, CTAs, lengths, offers)
- Collaborate closely with media buyers to assess creative performance and iterate based on data
- Identify creative fatigue and proactively initiate refresh concepts
- Translate performance metrics into actionable creative pivots
- Own end-to-end creator communication from outreach and onboarding to feedback and final approvals
- Develop tailored creative briefs aligned with platform-native best practices and testing hypotheses
- Manage contracts, usage rights, licensing terms, and documentation
- Coordinate with finance to ensure timely and accurate creator payments
- Oversee whitelisting partnerships and optimize creator assets for paid performance
- Identify high-performing organic TikTok content aligned with brand messaging and audience resonance
- Negotiate licensing agreements and paid usage rights
- Repurpose licensed content into Meta-native paid acquisition assets
- Test cross-platform creative portability to drive efficient customer acquisition
- Serve as creative point of contact for external growth partners
- Develop creative assets tailored to each partner platform’s format and audience
- Translate performance messaging into channel-specific acquisition campaigns
- Support additional revenue streams through strategic creative execution
- Partner with growth marketers, media buyers, designers, video editors, and content creators to bring campaign ideas to life
- Act as the creative voice in weekly media and growth syncs
- Provide performance insights and recommend forward-looking creative direction
- Develop scalable content strategies aligned with brand voice and customer psychology
- Stay current on best practices across Meta, TikTok, YouTube, and emerging acquisition channels
- Monitor competitor activity and evolving DTC creative trends
- Review final paid assets for brand alignment, messaging clarity, and performance strength
- Ensure consistency with Truly Free’s mission (non-toxic, refillable, family-safe positioning)
- Deliver clear, actionable feedback to maintain creative excellence and production velocity
- Own and maintain the paid creative production pipeline
- Manage workflows and project timelines using Wrike and other project management tools
- Coordinate creators, editors, and internal stakeholders to ensure timely asset delivery
- Align creative output with media buying forecasts and scaling requirements
- Maintain visibility across campaign status, dependencies, and deadlines
Requirements:
- 3–5 years of experience in creative strategy, performance marketing, or brand advertising (preferably in a DTC or eCommerce environment)
- Proven track record of creating performance-driven marketing campaigns with measurable ROI
- Strong understanding of consumer psychology, storytelling, and the digital funnel
- Comfortable interpreting data and translating insights into creative direction
- Experience working closely with media buyers, content creators, and production teams
- Exceptional communication and presentation skills
- Proficiency with tools like Google Analytics, Meta Ads Manager, TikTok Creative Center, and similar platforms is a plus
- Preferred Qualifications
- Experience with A/B testing and rapid iteration in a fast-paced environment
- Strong portfolio showcasing successful DTC or eCommerce campaigns
- Familiarity with tools such as Figma, Notion, Airtable, Monday.com, Wrike, or similar project management and collaboration platforms
- Background in copywriting, branding, or visual storytelling
- Experience managing creator partnerships, including briefing, performance feedback, and asset optimization
- Experience negotiating usage rights, licensing agreements, or whitelisting partnerships for paid media
- Familiarity with cross-platform creative adaptation across Meta, TikTok, YouTube, and emerging acquisition channels.
Benefits:
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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