Performance Marketing Manager
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Job Description
Performance Marketing Manager at a marketing firm overseeing paid media strategy and performance metrics. Driving growth initiatives and leading cross-departmental collaboration on marketing KPIs.
Responsibilities:
- Serve as the primary strategic lead for the Growth Department
- Overseeing the internal Paid Media Supervisor and external vendors
- Audit external agency performance, campaign structures, and asset deployment
- Hold full authority over paid media budget allocation and spend approval
- Monitor spending trends to maximize return on investment (ROI)
- Partner with the Marketing Technologist to execute the strategic implementation of HubSpot
- Set macro Key Performance Indicators (KPIs) for marketing acquisition
- Lead the presentation of the weekly Growth Department data deck
- Implement automation, advanced tracking models, and analytics tools
Requirements:
- Strong, hands-on experience optimizing and managing HubSpot (required)
- Experience with having set up HubSpot from the beginning would be nice to have
- Experience managing or working with Salesforce is highly preferred
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies
- Extensive experience managing and auditing external digital marketing agencies
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI)
- Exceptional leadership, communication, and executive-level presentation skills.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
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