PPC Specialist
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Job Description
Manage and optimize Amazon PPC campaigns in a remote-first environment. Collaborate with operations and brand teams across the Philippines to drive efficiency and sales growth.
Responsibilities:
- Manage and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple products.
- Launch, restructure, and scale campaigns based on performance data and business priorities.
- Improve advertising efficiency by monitoring bids, budgets, placements, keywords, search terms, and campaign structure.
- Conduct keyword research, harvest converting search terms, and maintain negative keyword strategies.
- Analyze ASIN-level performance to identify opportunities across advertising, pricing, listings, promotions, and creative assets.
- Track and interpret ACOS, TACOS, CTR, CVR, ROAS, CPC, sales, and other key performance indicators.
- Prepare accurate weekly and monthly performance reports with clear recommendations for the Amazon Operations Manager.
- Support new product launches with PPC planning, campaign setup, testing, and ongoing optimization.
- Coordinate with the Brand Specialist to align campaigns with listing updates, promotions, and product initiatives.
- Monitor campaign health, resolve advertising issues promptly, and communicate blockers before they affect performance.
Requirements:
- **Must-Have:**
- At least 3 years of hands-on experience managing Amazon PPC campaigns.
- Strong working knowledge of Amazon Advertising Console and Seller Central.
- Demonstrated experience with Sponsored Products, Sponsored Brands, and Sponsored Display.
- Strong understanding of keyword research, search term harvesting, bid management, and negative keyword optimization.
- Advanced Excel or Google Sheets skills for reporting and performance analysis.
- Ability to interpret advertising metrics and turn findings into practical campaign improvements.
- Strong written and spoken English, with reliable communication in a remote working environment.
- **Nice to Have:**
- Experience using Helium 10.
- Experience using Data Dive.
- Experience supporting Amazon product launches.
- Familiarity with listing optimization, promotions, pricing strategy, and creative testing.
- Experience managing campaigns across multiple ASINs or brands.
Benefits:
- Access to a **$200K+ perk marketplace** with discounts on 150+ global services.
- Option to **withdraw up to 50% of approved earnings** before payday.
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