Predictive Braze Architect
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Job Description
Braze Architect designing scalable cross-channel marketing automation solutions for Merkle clients. Leading client engagements, platform architecture, optimization, and technical consulting.
Responsibilities:
- Serve as a trusted advisor to clients and internal stakeholders
- Translate complex marketing requirements into scalable, high-performing platform solutions
- Own end-to-end technical direction for multiple client engagements
- Guide onboarding, solution architecture, and ongoing optimization
- Lead cross-functional teams through discovery, scoping, launch, and post-launch optimization
- Serve as the primary technical point of contact for clients
- Lead technology discussions and translate technical concepts into business-friendly language
- Liaise between account management, operations, and developer/engineering teams
- Guide projects through governance while balancing time, scope, compliance, and client outcomes
- Gather business, marketing, and technical requirements through discovery
- Design data feeds, platform configurations, and automated campaign workflows
- Troubleshoot and resolve client data feed issues
- Develop project scoping and estimating guidelines
- Stay current on Braze updates, cross-channel marketing trends, and third-party integrations
- Identify recurring client-request patterns and champion process or tooling improvements
- Create, document, and evangelize Braze best practices
- Mentor junior team members and provide constructive feedback
Requirements:
- 3+ years of hands-on architecture experience with the Braze platform
- Demonstrated experience in cross-channel marketing (Email, Push, SMS, Web Push, In-App Messaging)
- Prior consulting or client-facing advisory experience
- Bachelor’s degree or equivalent professional experience
- Exceptional communication skills for explaining complex technical topics to non-technical stakeholders
- Track record of leading cross-functional teams without direct reporting authority
- Resourceful, solutions-oriented problem-solving approach
- High emotional intelligence and ability to navigate ambiguity, manage competing priorities, and maintain composure under pressure
- Growth mindset and commitment to continuous learning
- Braze certification or equivalent platform credentials (nice to have)
- Experience with marketing automation platforms beyond Braze, such as Salesforce Marketing Cloud, Iterable, or Klaviyo (nice to have)
- Familiarity with data warehousing, API integrations, or BI/reporting tools used alongside Braze (nice to have)
- Experience mentoring or managing technical consultants (nice to have)
Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Colorado state and local employee leave benefits, including time off under the Colorado Healthy Families and Workplaces Act
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