Regional Sales Manager – South Central / West
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Job Description
Regional Sales Manager focusing on capital equipment sales in South Central and West territories. Managing relationships and executing sales strategies with dealer partners and customers.
Responsibilities:
- Own and manage the complete sales cycle within the South Central / West territory, from prospecting through close
- Build and execute quarterly territory plans aligned to pipeline, demos, orders, and revenue targets
- Prospect and qualify new opportunities through outbound outreach, referrals, events, and inbound leads
- Manage and grow existing customer and dealer relationships
- Conduct needs assessments and deliver tailored proposals; negotiate within established guidelines
- Safely tow, transport, and operate CMC spider lifts for on-site demonstrations, trainings, and customer events
- Deliver equipment and coordinate customer onboarding and MEWP training sessions
- Recruit, onboard, and support dealer and distributor partners; conduct joint pipeline reviews and co-marketing initiatives
- Maintain accurate pipeline management, forecasting, and reporting in CRM
- Gather and communicate voice-of-customer insights and competitive intelligence to internal teams
- Collaborate with service, marketing, and operations to ensure customer success
- Represent CMC at trade shows, industry events, and internal training sessions, including limited out-of-territory travel
- Uphold company standards for safety, compliance, and brand representation
Requirements:
- 4+ years of B2B capital equipment sales experience
- Experience selling into construction, equipment rental, arborist, or access equipment markets strongly preferred
- Proven success managing large, multi-state sales territories
- Hands-on, technical selling capability with comfort operating aerial lift equipment
- Strong prospecting, negotiation, and closing skills
- Consistent, disciplined use of CRM systems (Salesforce, HubSpot, or similar)
- Excellent communication, organizational, and time management skills
- Valid driver’s license with a clean driving record
- Ability to safely tow and maneuver a truck and trailer
Benefits:
- Company Vehicle / Truck + Trailer
- Tools
- Travel & Expense Coverage Included
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