Sales Director – Education, Central Region
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Job Description
Sales Director focusing on EdTech sales to K-12 schools. Driving business growth and managing relationships in the Central Region.
Responsibilities:
- Generate leads and prospect within school districts, charter and private schools, and state education agencies for the Central Region
- Build and manage a robust pipeline targeting special education departments, student support services, and district technology offices
- Navigate public sector procurement processes, including RFPs, pilot programs, and grant-funded purchasing
- Serve as a functional lead by teaching and onboarding team members on the complexities of the education sales cycle, including navigating district-level RFP processes, aligning solutions with federal/state funding (e.g., IDEA, Title I), and addressing student data privacy requirements
- Manage full-cycle sales from initial outreach through close, including multi-stakeholder consensus-building common in district-level decisions
- Conduct discovery to understand IEP goals, classroom workflows, and district technology adoption criteria
- Position Floreo's platform in terms relevant to special education outcomes, compliance requirements, and educator workflows
- Own the customer relationship lifecycle and identify expansion opportunities across buildings, grade levels, and district-wide rollouts
- Ensure districts and schools are realizing measurable outcomes for neurodiverse students to support renewal and expansion
- Work closely with Marketing, Product, and clinical teams to align education sales efforts with Floreo's broader commercialization strategy
- Actively contribute to a team-based selling environment — sharing market intelligence, supporting peers, and reinforcing a culture of accountability
- Track all sales activities, pipeline stages, and forecasts accurately in CRM
- Provide regular reporting to VP of Sales on territory performance, procurement cycles, and market dynamics
Requirements:
- 5–10+ years of sales experience in EdTech, special education technology, or related education sector roles
- Proven success selling into K–12 school districts, state education agencies, or charter/private school networks
- Strong understanding of special education funding mechanisms, including IDEA Part B and grant-based purchasing
- Familiarity with IEP processes and the multi-stakeholder decision-making environment in public education
- Experience navigating public sector procurement, including RFPs and pilot-to-purchase pathways, is a strong plus
- Team-oriented mindset with strong collaboration and communication skills
- Self-starter with high accountability and comfort operating in an evolving, early-stage environment
- Tech-savvy and comfortable demoing in-person or virtually on VR hardware and quickly learning new software platforms; ability to confidently demo Floreo’s products to educators and administrators is essential
Benefits:
- Competitive compensation
- Comprehensive benefits
- Access to our VR platform
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