Senior Analyst, Performance Marketing
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Job Description
Paid Search & Social Analyst optimizing Google, Microsoft, and social advertising campaigns for Assembly, a global brand performance agency. Driving measurable growth through testing, tracking, attribution, and performance reporting.
Responsibilities:
- Plan, build, and manage campaigns across Google Ads and Microsoft Ads, including Search, Display/GDN, YouTube, Performance Max, Demand Gen, and Shopping.
- Conduct keyword research, audience targeting, budget forecasting, and bid strategy optimization.
- Perform search term analysis, Quality Score optimization, and ongoing account hygiene.
- Plan, forecast, and launch campaigns across Meta, TikTok, Reddit, LinkedIn, and Pinterest.
- Optimize targeting, creative rotation, audience segments, and bidding strategies.
- Execute A/B tests for creative, copy, and audience performance.
- Apply and validate tracking pixels, UTM parameters, and platform tags.
- Troubleshoot pixel and tag discrepancies across search and social platforms.
- Ensure accurate attribution setup and verify platform-level data consistency.
- Execute formal QA for campaign launches, including budgets, targeting, URLs, creative, and tags.
- Monitor and optimize campaigns to meet client KPIs such as ROAS, CPA, CPL, and CTR.
- Maintain accurate pacing and ensure error-free campaign execution.
- Provide actionable insights using performance data, platform analytics, and testing outcomes.
- Build and deliver performance reports using platform dashboards and client-specific tools including Pathfinder, Rockerbox, and Skai.
- Collaborate with creative, analytics, and media strategy teams.
- Stay updated with industry trends, beta features, and platform best practices across search and social.
Requirements:
- Looking for only Immediate Joiners
- Experience: 2 to 5yrs
- Proven experience managing paid search and/or paid social campaigns.
- Strong analytical and data interpretation skills.
- Solid understanding of audience segmentation, creative testing, and performance media best practices.
- Experience with conversion tracking, attribution models, and ad-tech platforms.
- Ability to manage budgets, scale campaigns responsibly, and deliver performance-driven outcomes.
- Experience with Google Ads, Microsoft Ads, Google Ads Editor, Microsoft Ads Editor, and SA360.
- Experience with Meta Ads Manager, TikTok Ads, Reddit Ads, LinkedIn Campaign Manager, and Pinterest Ads.
- Experience with Google Tag Manager (GTM) and GA4.
- Experience with Rockerbox and Pathfinder; Skai is a plus.
Benefits:
- Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
- Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
- Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
- Dedicated L&D Budget for all Teams to upskill & get certified
- All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
- Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
- Monthly Cross Team Lunch
- Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more
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