Senior Client Partner, Programmatic
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Job Description
Senior client partner growing Life360’s programmatic advertising revenue across agency trading desks, DSPs, and brands. Owning sales pipelines, closing deals, and expanding accounts for its family-focused ads platform.
Responsibilities:
- Meet or exceed monthly and quarterly programmatic revenue goals through proactive outreach, consultative selling, and full-cycle deal ownership
- Identify and develop new business opportunities with media buying agencies, agency trading desks, DSPs, direct programmatic buyers, and direct brand clients
- Build and manage a strong sales pipeline through outreach, calls, meetings, presentations, and proposals
- Serve as a trusted advisor by understanding client marketing goals and developing tailored programmatic marketing recommendations
- Structure and close PMP, programmatic guaranteed, and curated supply package deals
- Lead strategic client and agency conversations, ideation, and account planning
- Respond to RFPs and partner with internal stakeholders on proposals and media plans
- Guide agency and programmatic buyers using knowledge of DSP workflows and deal ID mechanics
- Stay current on programmatic trends, identity, and measurement developments
- Manage post-sale relationships to drive renewals, upsells, and long-term account growth
- Represent Life360 at industry events and conferences
- Gather and synthesize industry feedback to educate the broader team, support training, and share best practices
Requirements:
- 5-8+ years of experience in programmatic advertising sales with a track record of meeting or exceeding quota
- Proven ability to sell programmatic deal types to both brands and agencies
- Solid understanding of DSPs, SSPs, data-driven buying, Open Exchange, PMP, and Programmatic Guaranteed deal types
- Existing relationships with agency trading desks and DSP buyer teams
- Experience prospecting, pipelining, and closing programmatic deals
- Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies
- Ability to prospect, manage a full sales cycle, and build long-term client relationships
- Excellent communication, negotiation, and presentation skills
- Ability to work independently in a fast-paced, high-volume environment
- Proficiency in MS Office, Google Workspace, and Salesforce
- Bachelor's degree or equivalent
- Candidates sought in the New York City area
Benefits:
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for US employees)
- 401(k) plan with company matching program in the US
- Employee Assistance Program (EAP) for mental wellness
- Flexible PTO and 12 company wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
- Equity
- Eligibility for a sales bonus
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