Senior Comms Production Specialist, Membership & Incentives
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Job Description
Senior specialist delivering high-volume Salesforce loyalty communications for Blueprint, a technology solutions firm. Owning campaign builds, QA, launches, monitoring, and issue resolution across email and push.
Responsibilities:
- Own end-to-end campaign delivery across email and push using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Content Builder, and Email Studio
- Configure and validate custom journey activities and API-based integrations for high-volume performance, failure states, and system thresholds
- Write and maintain AMPscript and SQL for personalization, segmentation, validation, and troubleshooting
- Develop safeguards preventing sends when required data is missing or incorrect
- Build dynamic, reusable templates from Figma designs and from scratch
- Create multi-brand, multi-market content with currency formatting, dark-mode compatibility, and device coverage across more than 100 locales
- Build audiences and segments across Salesforce Data Cloud and Marketing Cloud, including activations, automations, suppression and exclusion logic, and test and holdout groups
- Conduct technical quality assurance and user acceptance testing covering rendering, device compatibility, links, tracking, dynamic logic, data joins, and journey behavior
- Review teammates’ code and quality assurance work
- Lead campaign execution through workback schedules, localization testing, Go/No-Go decisions, and launch-day delivery checks
- Maintain auditable campaign documentation in Jira and Confluence
- Monitor live journeys, diagnose issues, and lead root cause analysis
- Manage issues through resolution and confirm corrective actions
- Evaluate processes and recommend updates
- Help pilot automation and validation tools to reduce manual production steps
Requirements:
- At least five years of hands-on Salesforce Marketing Cloud development experience in a production environment with rigorous quality assurance standards
- Fluency in AMPscript, including writing, debugging, and refactoring code
- Strong SQL skills and ability to validate campaign accuracy through data queries
- Deep knowledge of the Salesforce Marketing Cloud data model, including Data Extensions, Shared Data Extensions, Send Logs, Data Views, Contact Builder, triggered sends, and API sends
- Experience supporting high-volume campaigns with sends in the millions
- Understanding of throughput limits, thresholds, and operational requirements for high-volume sends
- Strong HTML and CSS skills for email
- Experience with dynamic and enhanced dynamic content and app push notifications
- Ability to work independently, find solutions, recognize when escalation is necessary, and manage difficult stakeholder conversations about scope or scheduling
- Strong attention to detail and ability to reconcile counts and validate campaign variants under time-sensitive conditions
- Experience working in an agile delivery environment using Jira and Confluence
- Ability to provide accurate estimates, maintain clear project status, and identify risks early
- Bachelor’s degree in a technical, marketing, or related field, or equivalent professional experience
- Candidates must be available to work core business hours in either the Pacific or Central time zone
Benefits:
- Medical, dental, and vision coverage
- Flexible Spending Account (FSA)
- 401(k) retirement plan
- Competitive paid time off
- Parental leave
- Professional growth and development opportunities
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