Senior Content Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Content Marketing Manager shaping content strategy and execution for B2C and B2B brands at Sketchy. Overseeing SEO, social media, and editorial content across platforms.
Responsibilities:
- Own the integrated content strategy for both brands — connecting organic search/ AEO, blog, and social into a single plan with a consistent brand voice across Sketchy (B2C) and DDx (B2B).
- Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goals.
- Run keyword and content-gap analysis for both audiences and execute SEO, AEO, and GEO optimization, including surfacing both brands in ChatGPT, Perplexity, and Google AI Overviews.
- Write and optimize blog posts, long-form content, meta titles, descriptions, and FAQ content tuned for organic search and AI answer engines.
- Publish directly in Webflow and work within established CMS and content workflows.
- Own organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific plans to grow and engage both the student audience (Sketchy) and educator audience (DDx).
- Write social copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channel.
- Track performance across owned channels using GA4, SEMrush, Google Search Console, and social analytics tools, and adjust the plan based on what the data shows.
Requirements:
- Bachelor’s degree or equivalent practical experience.
- 7+ years in content marketing, editorial, or social media roles — with meaningful experience across both written content and social channels.
- Strong portfolio spanning blog/long-form, social media (across multiple platforms), and SEO-optimized content, with a track record of building audience and organic reach.
- Hands-on SEO/AEO experience
- Demonstrated ability to own a content calendar end-to-end and manage multiple content types and channels simultaneously.
- Social media fluency across LinkedIn, Instagram, TikTok, Reddit, and Meta — including both strategy and copy production.
- Data fluency: comfortable pulling insights from GA4, SEMrush, Google Search Console, and social analytics tools, and making decisions based on what the data shows.
- Proficiency with a CMS — Webflow experience strongly preferred.
Benefits:
- Remote First - Make a difference from wherever you want to work.
- Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
- 100% Individual Health Coverage - We got you covered!
- Equity - From day one, you’ll have a stake in our future growth.
- 401(k) - We support your financial future with up to 5% matching.
- Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
- Annual Work Anniversary Stipend
- Monthly Wifi & Phone Reimbursement
- Short Term & Long Term Disability
Similar Jobs
Editor, Technical Marketing Content
Content Editor focusing on marketing and technology content for various clients. Ensuring content accuracy and collaborating with teammates remotely while meeting specific style guidelines.
Marketing Lead, Content
Marketing Lead crafting the strategic narrative and editorial voice at Sumble. Focusing on B2B content and managing Sumble's presence across multiple channels.
Praktikum / Werkstudent – Content Creation, PR, Communications
Internship or working student role focused on content creation and PR for onpreo AG, a digital transformation company in real estate. Work remotely and gain practical experience in a young team.
Social & Community Content Specialist
Social & Community Content Specialist at Redtrack Technologies creating engaging video content for social media and community communication. Engaging in discussions and using AI tools to enhance content production.
Staff Software Engineer – Content Platform
Staff Software Engineer leading development of Content Platform at Reddit. Driving software design, scalability, and mentoring engineers in a high-impact role.
Director, Content & Editorial Strategy, B2B Commercial Marketing
Director leading B2B content vision and editorial activities across Conduent’s commercial portfolio. Building high-performing teams and driving measurable business outcomes through content strategy.
Director, Content & Brand
Director of Content & Brand for Buyers Edge Platform managing narratives across a diverse portfolio. Leading content strategy, maintaining brand identity, and establishing thought leadership.
Senior Content Marketing Manager
Senior Content Marketing Manager at Leap shaping content strategy across healthcare benefit solutions. Leading initiatives in content creation, brand voice, and SEO for diverse audiences.
Content Marketing Coordinator
Content Marketing Coordinator at TalentNeuron transforming data into engaging content for senior HR leaders across multiple channels. Involves writing, editing, and managing webinars and social media content.
Contract Content Area Specialist
Contract Content Area Specialist ensuring professional learning experiences align with best practices. Collaborating with educators to engage millions of learners.
Content Moderation Specialist – UA
Content Moderator maintaining a safe online environment for a global eCommerce platform. Reviewing and moderating user content to enforce policies and guidelines.
Content Moderation Specialist – SA
Content Moderator reviewing user-generated content to maintain online safety for a leading eCommerce company. Enforcing policies and escalating complex cases as necessary.
Communications & Content Governance Specialist III
Communications & Content Governance Specialist III responsible for creating CareSource messaging and content compliance. Collaborating across teams to develop communications materials and track speaking opportunities.
Content Marketing Specialist
Content Marketing Specialist developing and executing content strategies across various platforms for holiday photography experiences. Collaborating with teams to create engaging marketing materials and optimize strategies.
Communications, Content Specialist – Part-time
Communications & Content Specialist at CoWorq developing content strategies and managing social media engagement. Collaborating during US daytime hours, leveraging AI for content optimization.
Content Marketing Manager
Content Marketing Manager at Swimlane focusing on creating engaging content for cybersecurity solutions. Collaborating with stakeholders and managing content strategies.
Presentation Designer
Senior Video Editor + Motion Designer responsible for editing videos and creating motion graphics for various platforms. Join FICO to enhance decision-making capabilities globally with your creative talents.
Content Marketing Manager – Proposals
Content Manager responsible for managing DMA's proposal and RFP response process. Leading coordination with experts to ensure accurate and compelling submissions.
Lead Product Manager, Content
Lead Product Manager for Simple Life, a mobile health product with over 15 million users. Driving content programming and user engagement metrics through innovative product strategies.
Content Marketer
Content Marketer executing and planning AI-focused content strategies. Collaborating with teams to enhance product adoption through quality content creation.