Senior Content Marketing Writer
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Job Description
Senior Content Marketing Writer at Availity transforming healthcare content and strategy into engaging narratives. Collaborating across teams to drive thought leadership and product marketing in a remote environment.
Responsibilities:
- Own the development of high-impact assets—bylines, white papers, eBooks, campaigns.
- Collaborate with PR, product marketing, subject-matter experts, and demand gen teams.
- Partner with marketing and PR to translate annual goals into content plans.
- Write persuasive, technically credible content for various audience segments.
- Create multi-channel content that works across web, email, social, and events.
- Maintain a library of modular content blocks for reuse across campaigns.
Requirements:
- 7–10+ years in content marketing, copywriting, or related writing roles in B2B environments
- Industry experience in healthcare technology OR health plans/RCM, health IT
- Bachelor’s degree in English, Journalism, Communications, Marketing, or related field; advanced degree or formal writing training a plus.
- Exceptional writing, editing, and storytelling skills with a portfolio demonstrating long-form thought leadership, product and solution content, executive ghostwriting.
- Ability to synthesize complex topics into clear narratives targeted at healthcare executives.
- Familiarity with healthcare delivery and financing, RCM, interoperability standards
- Proven ability to manage multiple projects and deadlines
- Experience using AI tools (e.g., ChatGPT/custom GPTs) for content production
Benefits:
- Competitive salary
- Bonus structure
- Generous HSA company contribution
- Healthcare, vision, dental benefits
- 401k match program
- Unlimited PTO for salaried associates + 9 paid holidays
- Reimbursement up to $250/year for gym memberships, racing events, weight management programs
- Education reimbursement
- Paid Parental Leave for birth and adoptive parents
- Community engagement opportunities
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