Senior Director, Demand Generation
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Job Description
Senior Director leading Experian’s insurance demand generation across channels, experimentation, and analytics. Managing growth strategy, marketing partners, forecasting, and a demand generation team.
Responsibilities:
- Lead cross-channel demand generation efforts for Experian Insurance
- Guide experimentation and optimization initiatives
- Partner with analytics and product teams to deliver measurable, scalable impact
- Manage a team with direct reports
- Report to the Vice President, Insurance Services
- Evaluate and pilot new acquisition channels, platforms, and lead sources
- Design test-and-learn frameworks for exploratory channels
- Build channel pilot plans, success criteria, and scale-or-kill recommendations
- Create documentation, plans, and enablement materials for successful pilots
- Manage a large marketing portfolio spanning multiple channels and partners
- Improve execution standards across channel owners and performance marketing teams
- Set direction on budget allocation, pacing frameworks, and performance diagnostics
- Standardize processes and operating rhythms across channels
- Improve targeting, segmentation, lead scoring, routing, and bidding logic with analytics and decision science teams
- Translate funnel and cohort insights into recommendations
- Manage demand forecasting and scenario planning across channels
- Establish experimentation frameworks across channels
- Partner with Product to prioritize marketing UX testing and improve customer conversion
- Embed pilot insights into ongoing execution
- Combine cross-channel insights to prioritize growth investment
Requirements:
- 10+ years of experience in performance marketing or growth
- Experience managing vendor relationships
- Experience launching and scaling new channels
- Knowledge of the personal lines insurance industry and competitive landscape
- Demonstrated analytical and project management skills
- Minor travel required
Benefits:
- Great compensation package and bonus plan
- Medical, dental, and vision benefits
- Matching 401K
- Life and disability insurance
- Family leave
- Flexible work environment
- Ability to work remotely, hybrid, or in-office
- Flexible time off including volunteer time off, vacation, sick time, and 12 paid holidays
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