Senior Director, Paid Search
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Job Description
Sr. Director, Paid Search at Go Fish Digital leading strategy and performance across client portfolios. Driving measurable business impact through paid search while overseeing team performance and guiding strategic direction.
Responsibilities:
- Define and evolve paid search strategy across clients, verticals, and teams
- Ensure alignment between search initiatives and broader business and marketing goals
- Establish frameworks for planning, testing, optimization, and measurement
- Guide investment strategy, including budget allocation and prioritization
- Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded
- Identify and unlock opportunities for growth, efficiency, and scale
- Build and implement scalable frameworks to solve complex performance challenges
- Partner on upsell and new business opportunities to drive account and agency growth
- Stay ahead of industry trends including automation, AI, and signal loss
- Define how the team adapts to changes in the search and media landscape
- Evaluate and implement new tools, technologies, and partnerships
- Lead, mentor, and develop Managers, Sr. Managers, and Directors
- Design team structures and ensure proper resourcing across accounts
- Drive consistency in quality, performance, and execution across teams
- Act as a senior strategic partner to key client stakeholders
- Influence marketing strategy, investment decisions, and long-term planning
- Connect paid search performance to broader business outcomes
- Bring cross-channel perspectives and solutions to solve holistic marketing challenges
Requirements:
- 8–10+ years of experience in paid search or performance marketing and agency experience
- Deep expertise across Google Ads, Microsoft Ads, and modern search tactics
- Proven ability to lead teams and manage performance across multiple accounts
- Strong strategic thinking with a focus on business impact and growth
- Experience navigating industry changes such as automation and privacy shifts
- Excellent communication skills with experience presenting to senior stakeholders.
Benefits:
- Flexible work arrangements
- Professional development opportunities
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