Senior Director, Sales – Unity
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Job Description
Senior Director of Sales leading and inspiring a team in the Optical Lens industry. Utilizing Salesforce CRM to drive revenue growth and manage the sales pipeline.
Responsibilities:
- Lead, coach, and develop a team of Sales Managers and Sales Representatives to exceed sales targets
- Build and maintain a high-performance culture focused on accountability, clear expectations, and continuous improvement
- Oversee territory management and ensure optimal coverage and resource allocation
- Define and communicate clear performance expectations and KPIs across the sales organization
- Utilize Salesforce CRM to manage pipeline, forecast accurately, and drive data-informed decisions
- Use data to inform segmentation strategies, pricing models, and promotional campaigns
- Develop and execute strategic sales plans to expand market share and grow revenue
- Build and maintain strong relationships with key customers including optometrists, ophthalmologists, opticians, and lab partners
- Collaborate cross-functionally with Marketing, Product, and Operations to align sales strategies with business goals
- Monitor market trends and competitor activity to identify new opportunities and mitigate risks
- Foster a high-performance culture focused on accountability, continuous improvement, and customer success
- Deliver regular performance updates to executive leadership and contribute to strategic planning
Requirements:
- Bachelor’s degree in related field or equivalent experience
- Minimum of 3 additional years of experience related to functional area
- Minimum of 6 years of management experience with responsibilities for hiring, training, assigning work and managing performance of direct reports
- Progressive sales leadership experience, preferably in the optical or healthcare industry
- Expertise in Salesforce CRM and leveraging data for performance management
- Strong understanding of the optical lens market, including sales to doctors and labs
- Exceptional communication, coaching, and interpersonal skills
- Strategic thinker with a hands-on approach and a bias for action
Benefits:
- Eligible bonuses and commissions
- Health insurance
- Retirement plans
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