Senior Field Marketing Analyst
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Job Description
Field marketing analyst driving Brazil demand generation for SonicWall, a cybersecurity solutions provider. Planning campaigns, events, localized content, partner programs, and ROI reporting with sales teams.
Responsibilities:
- Own the planning, development, and execution of all marketing activities across Brazil, through resellers and distributors
- Partner with Brazil sales leadership to build a marketing plan supporting regional revenue goals
- Execute digital campaigns, social media, webcasts, events, and PR
- Define and execute integrated marketing plans with partners and distributors, driving partner recruitment, enablement, and demand generation
- Lead end-to-end planning and execution of partner-led and SonicWall-led field events, including industry events and webinars
- Translate sales pipeline needs and business priorities into targeted marketing actions supporting revenue growth
- Collaborate with subject matter experts to localize content and messaging for the Brazilian market
- Track, analyze, and report activity performance, marketing ROI, and sales pipeline contribution
- Manage budget execution aligned to regional strategy
- Coordinate public relations and outreach initiatives in the local market
Requirements:
- 3+ years of B2B marketing experience, ideally including channel/partner marketing and exposure to IT security or enterprise technology
- Proven track record in event planning and execution, both in-person and virtual
- Hands-on experience with marketing automation tools such as HubSpot or similar, Salesforce, and design applications
- Strong analytical skills and ability to turn data into actionable insights
- Excellent communication and stakeholder management skills
- Exceptional written Portuguese at native level, including grammar, spelling, and style; able to review, correct, and elevate translated content to publication-ready standard
- Strong understanding of linguistic nuance and cultural adaptation for Brazilian audiences
- Proven experience managing external agencies
- Portuguese: Native
- English: Fluent
- Spanish: Beneficial for regional communication across LATAM
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