Senior GTM Engineer
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Job Description
Sr. GTM Engineer building CRM, data, and automation infrastructure for Firework’s AI video-commerce platform. Turning market data into qualified enterprise sales pipeline through automated sourcing, enrichment, scoring, and routing.
Responsibilities:
- Build the core GTM systems and data infrastructure, including CRM architecture, enrichment tooling, and integrations
- Own enterprise lead generation end to end, including sourcing, enrichment, scoring, and routing logic
- Design and automate outbound and inbound lead flows to maintain a qualified sales pipeline
- Partner with Sales and leadership to define qualified leads and enforce qualification systems at scale
- Use AI tools, including Claude, to prototype and ship lead-generation automations
- Continuously test, measure, and improve lead-generation systems
- Work closely with Sales to translate the GTM foundation into pipeline
Requirements:
- 3+ years of experience in a GTM engineering or demand generation role, ideally building enterprise lead-generation systems from scratch
- Hands-on experience with Salesforce, enrichment tools, sales engagement platforms, and automation tools
- Working proficiency in SQL
- Comfort with Python or JavaScript for custom workflows and integrations
- Track record of building or significantly improving sourcing, enrichment, scoring, or routing systems that grew qualified pipeline
- Comfort learning new tools quickly, including AI tools such as Claude
- Strong analytical skills and ability to diagnose pipeline or data-quality problems
- Excellent written and verbal communication skills for explaining technical systems to non-technical stakeholders
- Ownership mindset and ability to create structure from zero in an autonomous, fast-moving environment
- Adaptability and collaboration as priorities, tools, and processes evolve
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