Senior Manager, Communications
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Job Description
Senior Manager of Marketing Communications at Marathon Health managing brand-building across multiple channels. Responsible for communications planning, media strategy, and stakeholder engagement.
Responsibilities:
- Manage agency partners, own and align annual PR calendar relative to corporate priorities; develop KPIs, coordinate external announcements, and nurture direct relationships with key journalists, outlets, and influencers to build credible earned media presence.
- Develop and manage a strategic external communications plan and timeline—crafting, curating, and coordinating with consideration for broader marketing channels and programming.
- Support Solutions Marketing in maintaining and evolving core messaging relative to company and product updates, market dynamics, and competitive context; proliferate value prop through blog creation, media opportunities, native advertising, webinar programming, etc.
- Support the identification and execution of thought leadership and category ownership opportunities—unique topics, formats, forums (including owned), and spokespeople—and gear internal subject matter experts with talking points, backgrounders, etc.
- Partner with Client Loyalty and GTM Ops to ensure a programmatic approach to customer evidence “packaging”—from client/case identification, internal/deskside research, to contractor management and production of case studies, testimonials, videos, and proof points that support outcomes-led storytelling.
- Partner with senior leaders to support specific corporate relations activities and thought leadership opportunities. As needed, support the CMO and executive leadership with issues/crisis management. Ensure issues readiness through risk analysis and media monitoring.
- Ensure Marathon teammates are prioritized as an audience—collaborate with People Experience on major announcements and partner closely with Enterprise Marketing and Client Loyalty to drive consistent messaging, maximize use of client stories, and streamline workflows.
Requirements:
- Bachelor's Degree in Marketing, Communications or related field and 8+ years relevant professional marketing & communications experience, ideally in healthcare; or equivalent combination of education and experience
- Thrives in a lean environment, owns work end-to-end, from concept through execution, without waiting for others to make it happen
- Results-driven, creative thinker who identifies nonobvious opportunities—has a strong instinct for identifying how information can be repurposed, repackaged, and extended to maximize output while reducing lift
- Adept at stakeholder management; eager and able to collaborate and align with stakeholders internally and externally; able to influence through persuasive and clear communications (e.g., tailored pitches, formal presentations, etc.)
- Analytical, able to assemble, interpret, and summarize data and decision support; experience using data to tell a story
- Strong communicator and writer—can translate complex ideas into crisp, audience-ready narratives
- Polished and credible in executive and customer-facing settings; comfortable with presenting to, interviewing, or collaborating with such audiences
- Proven ability to effectively juggle multiple priorities, meet deadlines, and successfully operate in a fast-paced work environment, comfortable with ambiguity
- Exceptional project management skills, ability to set and follow clear processes, builds processes that scale and reduce rework, and has outstanding attention to detail/accuracy
- Inclusive leadership style, an empathetic teammate, and a culture giver
Benefits:
- Comprehensive Health & Wellness Benefits: Choice of 2 medical plans, 2 dental plans, and vision coverage, unlimited free mental health benefits and EAP resources, Rewards for challenges and healthy lifestyle activities
- Family Friendly & Reproductive Health Benefits: Family-building and hormonal health benefits and paid parental leave
- Time-Based Benefits: Generous PTO or FTO, Paid Holidays + A Day for What Matters
- Financial Support: Company paid Basic Life and Disability insurance, Supplemental Life, Spending Accounts, 401(k) with employer match and graded vesting
- Continuing Medical Education (CME) for maintaining and strengthening the knowledge, skills, and expertise of our health center teammates, as applicable
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