Senior Manager, Global SEO, AEO
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior SEO and AEO leader developing global search strategy for Stanley Black & Decker’s tools and industrial brands. Directing technical SEO, content optimization, analytics, and regional program adoption.
Responsibilities:
- Develop and execute the global SEO and AEO strategy aligned with business objectives, digital transformation goals, and market expansion plans
- Monitor industry trends, algorithm updates, and emerging answer engine technologies; pilot new approaches
- Partner with Marketing, IT, Product, Communications, and Regional teams to embed SEO and AEO best practices
- Direct enterprise-level technical SEO initiatives, including site architecture, schema markup, crawl optimization, international SEO, hreflang, localization, and Core Web Vitals
- Guide content strategy to maximize organic reach, featured snippets, and answer box placements
- Oversee keyword research, topic clustering, and content gap analysis for global audiences
- Establish KPIs, dashboards, and reporting frameworks; use analytics to measure performance and communicate impact to executive leadership
- Develop global frameworks enabling market regions to implement SEO and AEO best practices
- Ensure SEO and AEO activities comply with global privacy regulations, brand guidelines, and accessibility standards
- Provide feedback loops to global analytics and digital platform teams
- Support larger Digital COE Team initiatives and perform other duties as assigned
- Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, and Integrity & Accountability
Requirements:
- Bachelor’s or Master’s degree in Marketing, Digital Strategy, Computer Science, or related field
- 6+ years of progressive SEO experience
- At least 2–3 years leading SEO programs at a large, multinational organization or agency
- Experience managing direct reports or cross-functional teams
- Strong analytical and problem-solving skills
- Proficiency in enterprise SEO tools such as SEMrush, Conductor/BrightEdge, Screaming Frog, and Google Search Console
- Proven track record of driving organic growth and innovation at scale, ideally within consumer products sectors
- Deep understanding of technical SEO, content optimization, and the evolving answer engine ecosystem
- Experience managing large-scale, multilingual, and multi-brand digital portfolios
Benefits:
- Medical, dental, life, vision, and disability insurance
- 401(k)
- Employee Stock Purchase Plan
- Paid time off, including paid vacation, holidays, and personal days
- Tuition reimbursement
- Wellness program
- Discounts on Stanley Black & Decker tools and products
- Discount programs for other vendors and partners
- Career growth across multiple career paths
- Digital learning portal, Lean Academy, and online university
- Certificates and specializations from renowned colleges and universities
- Volunteerism, giving back, and sustainable business practices
Similar Jobs
SEO Manager
SEO Manager scaling local search for US home-services clients through Google Business Profile, content, technical SEO, and link building. Driving measurable organic growth across competitive, multi-location markets.
Senior AI Visibility, SEO Strategist
Senior SEO strategist helping PartnerCentric’s client brands grow through enterprise search and AI visibility. Leading AEO initiatives, technical audits, performance analysis, and client strategy.
Junior SEO Specialist – Stage di 6 mesi
Junior SEO Specialist ottimizza contenuti e pagine iGaming italiane per una media company internazionale. Analizza keyword, traffico e KPI collaborando con i team SEO e Content.
SEO Specialist
SEO Specialist executing technical, content, and link SEO for In Marketing We Trust, a technical performance marketing agency. Researching keywords, monitoring algorithms, and supporting client campaigns across large websites.
Organic Growth Consultant – SEO, GEO, AI Search
SEO/GEO Consultant driving organic growth for Radyant, a specialized SEO and AI Search growth agency. Developing search strategies, AI visibility, content systems, and measurable pipeline growth for clients.
Senior Software Engineer, SEO
Senior frontend-focused engineer building fast, discoverable e-commerce experiences for Solvd, an AI consulting and technology services firm. Delivering technical SEO, rendering, performance, and crawlability improvements across the stack.
SEO Specialist
SEO Specialist developing strategies for eCommerce visibility and conversions at Viva! Conversion. Collaborating with teams for SEO integration and optimizing project performance.
SEO Manager
SEO Manager leading search strategy and performance initiatives in the B2B Food industry. Conduct omni-channel audits and manage technical SEO and CRO efforts for improved visibility.
SEO Analyst – Strategy
SEO Analyst supporting the execution of SEO strategies and digital performance at WEB ESTRATEGICA. Collaboration across technology, content, and business objectives in a dynamic team environment.
Senior SEO Off-Page Specialist
SEO Specialist managing off-page strategies for iGaming media publications. Planning and executing link building and PR campaigns in dynamic environments.
Senior SEO Content Specialist
Senior SEO Content Specialist at Odds Scanner Group taking charge of on-page SEO for Italian and French publications. Driving organic growth and collaborating across departments in the iGaming sector.
Senior Elasticsearch Engineer
Senior Elasticsearch Engineer managing Elasticsearch and OpenSearch infrastructure at Chess.com. Owning the full data platform lifecycle with a focus on performance, reliability, and cross-team enablement.
SEO Strategist – Worldwide
SEO Strategist role at Fire&Spark, driving digital marketing strategies and supporting client projects. Delivering impactful SEO solutions in a flexible, remote work environment.
SEO Content Writer – Seasonal
SEO Content Writer providing exceptional content for dental and medical SEO clients. Collaborating with SEO Analysts to execute content strategies efficiently.
SEO Specialist – Revenue Architect
SEO Specialist at searchneedsLOVE redefining search paradigms with generative AI and innovative SEO strategies. Help clients transition to new content practices in a fully remote environment.
Senior SEO Manager – Operations
(Senior) SEO Manager optimizing organic growth strategies through technical and analytical expertise at YOYABA. Collaborating with clients to enhance content architecture and discoverability for effective search performance.
SEO Lead
SEO Lead driving local SEO strategies for home-services clients. Collaborating with teams to enhance organic growth through effective SEO execution.
Senior Local SEO Manager – Home Services
Senior Local SEO Manager specializing in Home Services, responsible for managing local SEO strategies and execution for clients across the U.S. Optimize marketing efforts for lead generation in competitive service areas.
Editor-in-Chief, SEO, AEO Content
Editor-in-Chief overseeing editorial engine and AI-native production at Jerry.ai. Leading content strategy and maintaining high standards of YMYL finance content across platforms.
SEO Manager – Junior/Senior
SEO Manager responsible for creating content strategies and optimizing client rankings. Web design agency focused on increasing customer inquiries and visibility through SEO and AI tools.