Senior Manager, Growth Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Manager responsible for demand generation and growth marketing strategies in a tech-enabled vacation rental company. Leading a high-performing team to build scalable marketing solutions.
Responsibilities:
- Responsible for demand generation end to end – paid acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates.
- Build database marketing as a core growth pillar. Scale Evolve's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time.
- Instrument the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health.
- Run a continuous experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and landing pages. Build frameworks so experiments compound learnings.
- Deploy AI as your, and the team’s, default operating mode. Integrate AI across campaign optimization, audience modeling, content generation, and reporting automation.
- Own the stack, budget, and agency relationships and what all three produce. Set the standard for data-driven funnel performance and spend efficiency at MBRs and QBRs.
- Lead a high-performing team. Develop your direct reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors.
Requirements:
- A builder profile: you default to creating systems, not managing processes. You're energized by finding efficiencies and playing offense on hard problems.
- 7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences, with demonstrated success building or scaling database marketing programs in high-growth technology, marketplace, or platform businesses where acquisition systems had to be built.
- 3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and MarTech disciplines. You've built or leveled up a team.
- Comfortable partnering with the demand generation manager, and can go deep as needed with paid acquisition, marketing automation (Braze or equivalent), SEO/AEO, and analytics platforms.
- As an AI-first operator, AI is embedded in how you plan, execute, and report. You can speak to specific tools, your use cases, and the measurable impact on your team's output.
- Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into growth strategy. Comfortable with Amplitude or marketing analytics platforms.
- Experience managing marketing budgets with rigor — building forecasts, tracking spend efficiency, and making reallocation decisions based on performance data.
Benefits:
- Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
- 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
- Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
- Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
- Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
- World-class onboarding programs, learning, and development resources to help you grow your impact.
- Employee Resource Groups celebrating our diverse communities at Evolve.
Similar Jobs
Senior Growth Marketer
Senior Growth Marketer leading growth strategies for e-commerce clients in a hospitality agency. Focusing on paid and organic media initiatives to fuel client growth.
Head of Growth
Head of Growth leading marketing strategies, optimizing funnels and increasing revenue for a digital marketing firm focusing on high-ticket businesses.
Senior Software Engineer II – Growth
Senior Software Engineer II focused on growth initiatives for Kit, a creator marketing platform. Collaborating with cross-functional teams on product improvements and funnel optimization.
Growth Marketing Manager
Growth Marketing Manager leading demand generation strategies at IntelliShift, a B2B SaaS platform for fleet management. Collaborating cross-functionally to capture demand and drive revenue across channels.
Growth & Market Strategy Manager
Manager of Growth & Market Strategy driving strategic initiatives for EverPro's service solutions. Collaborating across teams to execute business priorities and enhance growth opportunities.
Head of Growth Marketing
Head of Growth Marketing driving user engagement and acquisition at Marco Polo video chat app. Leading a team to optimize growth strategies and implement AI-driven initiatives.
Director, Growth Marketing – Demand & Channel
Director of Growth Marketing at ThreatDown overseeing B2B cybersecurity marketing and partner demand generation strategies. Leading integrated campaigns and driving partner-sourced revenue growth in North America and Latin America.
Growth Marketing Coordinator
Growth Marketing Coordinator supporting B2B SaaS marketing efforts at RUX Software. Involves demand generation, lead qualification, and partner program coordination in a remote environment.
Senior Growth Marketing Manager
Senior Growth Marketing Manager at LawnStarter driving paid acquisition for service professionals to enhance marketplace supply. Strategic role encompassing campaigns, conversion, and cross-functional collaboration.
Senior Growth Marketing Lead
Drive growth marketing at Oleria, a leader in AI-native identity security while managing cross-location teams and campaigns. This hands-on role involves strategy, execution, and travel for key external engagements.
Growth Manager
Growth Manager leading paid acquisition strategies for community engagement at Workweek. Collaborating with multiple teams to build growth infrastructure and manage lifecycle flows.
Mid-level Growth Analyst
Analista de Growth Pleno at Víssimo developing scripts for automation and managing paid media. Collaborating with teams to optimize performance metrics and enhance processes.
Head of User Acquisition
Head of User Acquisition leading paid growth strategies for innovative consumer products company focused on Meta and Snapchat marketing campaigns. Manages a team and external agencies to achieve CPA targets and revenue growth.
Director of Growth Marketing
Director of Growth Marketing to lead and execute demand generation strategies for a SaaS platform. Overseeing integrated campaigns and optimizing marketing investments for higher education.
Vice President, Federal Growth
VP, Federal Growth for PeakMetrics overseeing federal revenue strategy and execution. Building relationships and managing the federal team to drive growth in U.S. Government sector.
Vice President – Innovation and Growth Strategy
Vice President driving business growth strategy and AI adoption at U.S. FinTech. Collaborating with leadership and stakeholders to enhance product offerings and recognition of growth opportunities.
Growth Specialist
Platform Growth Specialist at WBS CODING SCHOOL ensuring courses reach learners via key platforms. Manage listings on KURSNET and mein NOW while optimizing for performance and visibility.
Director of Growth Marketing
Director of Growth Marketing at Redirect Health scaling awareness and engagement for affordable healthcare. Driving data-driven marketing strategies with a focus on growth and cost transparency
Senior Growth Designer
Senior Growth Designer at Circle responsible for evolving the marketing website and compelling digital experiences. Collaborating with teams to ensure effective brand representation and user engagement.
Clinic Growth Advisor
Clinic Growth Advisor driving adoption of technology solutions at veterinary practices. Increase customer satisfaction and operational efficiencies through proactive engagement and support.