Senior Manager, Growth Marketing
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Job Description
Growth marketing leader at Vidmob creating demand generation functions. Overseeing multi-channel campaigns and leading a marketing team at a creative data company specializing in media decisions.
Responsibilities:
- Design and launch Vidmob's demand generation function from scratch — defining our ICP, building target account lists, and executing integrated, multi-channel campaigns across paid media, email, content, events, and ABM that generate qualified pipeline for enterprise sales
- Own the marketing budget, making deliberate bets on channels and continuously optimizing based on what's working
- Oversee event strategy (conferences, executive dinners, webinars) that generates meaningful pipeline and advances deals
- Act as the marketing owner of RevOps functions: manage marketing data hygiene, lead routing, attribution tracking, and campaign performance infrastructure
- Partner tightly with Sales to ensure marketing is generating the right conversations with the right accounts at the right time — and use their feedback to sharpen targeting and messaging over time
- Build the reporting infrastructure that connects marketing activity directly to pipeline and revenue, and own those numbers in front of leadership
- Manage and develop a team, setting clear goals, coaching for performance, and creating a culture of experimentation and accountability
- Work cross-functionally with product, sales, and leadership to keep GTM strategy sharp as the platform and competitive landscape evolve
Requirements:
- 8+ years of experience in B2B marketing, with a strong track record in demand generation for enterprise SaaS
- 3+ years of management experience, with a proven ability to build, coach, and develop high-performing marketing teams
- Proven ability to drive pipeline and revenue in a sales-led, enterprise GTM motion with experience supporting complex, multi-stakeholder sales cycles
- Hands-on experience building ICP frameworks, ABM strategies, and the RevOps fundamentals that make campaigns actually work — list building, enrichment, segmentation, attribution, etc.
- Strong analytical mindset with hands-on experience managing marketing budgets, optimizing spend, and reporting on performance metrics tied to pipeline and revenue
- The ability to translate complex, technical platforms into clear, compelling narratives that resonate with enterprise buyers
- High-agency – you can architect strategy on Monday and execute it on Tuesday, and you're comfortable doing both without a large team underneath you
- Fluency in modern marketing and RevOps tools such as Claude Code and/or Clay, HubSpot, Salesforce, LinkedIn Ads, Meta Ads.
Benefits:
- bonus
- Offers Equity
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