Senior Motion Designer
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Job Description
Senior Marketing Motion Designer at DECA Games creating visually compelling assets across all channels. Focusing on user acquisition and campaign optimization for a diverse gaming audience.
Responsibilities:
- Design and produce a wide range of marketing assets including static ads, motion videos, app store screenshots, feature icons, trailers, and key art.
- Develop marketing creative that adapts to different game genres, player segments, and platform requirements.
- Generate fresh, innovative campaign ideas that resonate with global audiences and reflect emerging trends in entertainment, gaming, and pop culture.
- Pitch creative concepts and translate campaign strategy into compelling visual assets.
- Partner with UA and analytics teams to create data-informed iterations of creatives based on A/B test results, click-through rates, and install data.
- Use insights to refine visuals and drive performance across paid channels.
- Lead visual strategy and execution for App Store and Google Play assets, including icons, screenshots, and trailers.
- Optimize asset variations to improve store conversion rates and feature-readiness.
- Ensure all visual materials maintain brand integrity while adapting to different campaign goals, audiences, and media formats.
- Uphold and evolve visual standards across all touchpoints.
- Work cross-functionally with Game Teams, UA Managers, and Product Marketing to align on messaging, priorities, and goals.
- Present work, incorporate feedback, and manage timelines across multiple stakeholders.
- Provide feedback and guidance to junior creatives and freelancers.
- Proactively explore new creative formats, including AR ads, playable units, TikTok-first content, and platform-native innovations.
Requirements:
- 5+ years of experience creating marketing art, ideally in the mobile gaming industry.
- Proven track record designing high-performing UA ads, ASO assets, and marketing visuals.
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere); working knowledge of 3D tools like Blender is a plus.
- Deep understanding of user acquisition strategy, player psychology, and performance-driven design.
- Strong storytelling, compositional, and typographic skills.
- Experience managing creative timelines, stakeholder feedback, and versioning in fast-paced environments.
- Excellent communication and cross-functional collaboration skills.
Benefits:
- Remote first company culture.
- Flexible work hours to support a personal work-life balance.
- Online language classes: English, German, French, Spanish etc.
- Working in a multicultural environment with people from over 30 different countries.
- Flat hierarchies with an open-door policy.
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