Senior Paid Media Specialist
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Job Description
Senior Paid Media Specialist driving paid media strategy for Enterprise accounts. Collaborating with cross-functional teams to manage budgets, optimize campaigns, and improve performance reporting.
Responsibilities:
- Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities
- Translate campaign goals and account segments into channel plans
- Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate
- Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization
- Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities
- Enable tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking
- Build and maintain dashboards that connect paid activity to enterprise account outcomes
- Create quarterly and annual forecasts to support budget planning and requests for increased investment
- Partner closely with Sr. Marketing Campaign Managers to align paid strategy and execution to campaign objectives.
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent practical experience)
- 7–10+ years of hands-on B2B paid media experience (Enterprise SaaS preferred) or equivalent depth of specialization
- Deep hands-on expertise running B2B paid media programs across LinkedIn, Google Ads, and Demandbase
- Strong ABM fundamentals: account list targeting, matched audiences, intent/engagement segmentation, retargeting strategy, and suppression logic
- Advanced competency in performance reporting and analytics; ability to build dashboards and tell a clear business story
- Working knowledge of tracking and measurement: GTM, pixels, conversion events, UTMs, and measurement QA
- Proven ability to own budgets, pacing, and optimization decisions with limited oversight
- Strong stakeholder management and communication skills, including presenting performance insights and recommendations.
Benefits:
- U.S. based employees typically offered access to healthcare
- Life insurance
- Disability benefits
- 401(k) plan and company match
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