Senior Performance Marketing Manager
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Job Description
Senior Performance Marketing Manager at Brightside Health leading performance marketing strategies for Meta services. Overseeing marketing efforts, A/B testing, and data analytics.
Responsibilities:
- Develop and execute the entire performance marketing vision, strategy, roadmap, and initiatives for Meta
- Execute and iterate on effective performance marketing across Meta
- Analyze and report on campaign and creative performance across Meta
- Develop robust A/B and multivariate testing programs to optimize advertising tactics, copy, content, and landing page performance
- Support effective attribution, market match testing, and more to ensure data accuracy
- Maintain strong knowledge of our target customer, healthcare, digital marketing, and competitive trends
- Collaborate to optimize landing page and funnel performance for leads sourced from Meta
Requirements:
- 4-6 years of experience owning Meta performance growth strategies and tactics, including ad calendars, running large paid social accounts across campaign planning, execution, management, and optimization
- Demonstrated expertise in deriving actionable insights and visualizing data using platforms such as Tableau and Amplitude
- Strong quantitative and analytical skills; able to use data to optimize day-to-day performance
- Refined understanding of A/B test practices; ability to connect product data and marketing data
- Advanced Meta tooling experience
Benefits:
- A competitive salary
- Stock options so you have equity
- Fully paid for comprehensive health care (medical, dental, vision)
- Pet Insurance
- Life Insurance & Short / Long Term Disability
- 401k Plan
- Unlimited PTO and sick leave
- Parental Leave
- Work remotely with flexible hours
- Additional memberships and perks
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