Senior Performance Marketing Manager
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Job Description
Senior Performance Marketing Manager leading paid acquisition efforts for AI company. Collaborating on marketing strategies and measuring campaign performance across multiple platforms.
Responsibilities:
- Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms — including campaign setup, audience targeting, creative testing, bid management, and budget optimization
- Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC
- Manage and continuously improve website performance, including landing pages, conversion rate optimization, and SEO best practices
- Work within and help evaluate the company's Martech stack — HubSpot, Marketo, Salesforce, Google Analytics, and more
- Track and report on campaign performance, surface insights, and make data-driven recommendations to the team
- Collaborate with the team on end-to-end webinar production — from promotion and registration flows to post-event follow-up and reporting
- Go-to-market planning and execution for new product launches — including messaging, collateral, and campaign coordination
- PLG funnels — onboarding email sequences, in-product messaging, and activation campaigns to improve trial conversion and user engagement
- Sales enablement materials that support a quota-carrying team
Requirements:
- Experience marketing AI, automation, or MSP/IT management software products — REQUIRED
- 4–6 years of marketing experience, with at least 2 years in a B2B tech environment
- Deep, hands-on experience running paid media campaigns across Google, LinkedIn, Reddit, and other platforms
- Demonstrated experience with website management and conversion optimization
- Experience producing and promoting webinars or virtual events
- Familiarity with product launch processes and cross-functional collaboration
- Experience supporting PLG or self-serve funnels — onboarding, activation, or lifecycle campaigns
- Proven ability to create sales enablement materials that support a quota-carrying team
- Proficiency with marketing automation platforms and CRM tools
- Strong analytical skills and comfort working with campaign data and dashboards
- Excellent written communication and project management skills
- Nice to Have: Experience with ABM (account-based marketing) strategies
- Familiarity with SEO tools such as Semrush or Ahrefs
- Experience working in a SaaS or PLG environment
- Background in marketing AI or automation products
Benefits:
- HMO Reimbursement — $100/month
- Life Insurance Allowance — $20/month
- Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month)
- 15 PTO credits per year (convertible to cash if unused)
- Training & Learning Reimbursement — up to $30/month
- US Holiday Pay
- Remote work flexibility
- Opportunities for growth in a fast-moving AI company
- And more
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