Senior Product Marketing Manager, Logs
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Job Description
Senior Product Marketing Manager owning Logs positioning, launches, enablement, and competitive strategy. Helping New Relic’s observability platform win customers through technical, cost-focused product marketing.
Responsibilities:
- Own product marketing for New Relic Logs, including positioning, messaging, launches, enablement, and competitive differentiation
- Define and maintain Logs positioning, messaging, and narrative across buyer personas, web, campaigns, sales conversations, and analyst interactions
- Lead end-to-end Logs launches, including tiering, messaging, content, enablement, and launch metrics
- Partner with Product Management, Demand Generation, Corporate Communications, and Enablement on launches
- Create sales enablement materials including pitch decks, narratives, discovery questions, objection handling, first-call decks, and talk tracks
- Drive adoption of sales enablement content across the field
- Partner with Competitive Intelligence to develop technically accurate differentiation, battlecards, and displacement plays
- Provide product marketing input on Logs pricing, packaging, data ingest, retention economics, tiering, data management, and cost control
- Produce solution briefs, blogs, webinars, demos, customer stories, and reference architectures
- Own the voice of the customer through customer and prospect conversations, win/loss input, market research, and usage data
- Feed customer and market insights into roadmap, messaging, and segment priorities
- Represent New Relic Logs at customer briefings, executive and field readouts, analyst inquiries, and industry events
- Define and report metrics including pipeline contribution, attach and adoption rates, ingest growth, and enablement utilization
Requirements:
- 4–6 years of product marketing or closely related go-to-market experience in the observability space, with a strong preference for log management, monitoring, or AIOps
- Bachelor’s degree in a technical or related discipline, or equivalent hands-on technical experience
- Sufficient technical depth in log analytics, retention and tiering to engage directly with product and engineering teams
- Demonstrated ownership of end-to-end product launches, from positioning and messaging through enablement and post-launch measurement
- Portfolio of personally written messaging and content, such as positioning frameworks, solution briefs, pitch decks, battlecards, or technical blogs, adopted and used by the field
- Excellent written and verbal communication skills
- Ability to translate complex technical capabilities into clear narratives for practitioners and executives
- Ability to partner cross-functionally with Product Management, Sales, Demand Generation, Enablement, Competitive Intelligence, and Analyst Relations
- Ability to operate autonomously in a fast-moving environment
- Ability to use product usage, pipeline, and market data to prioritize work and demonstrate impact
- Experience using AI tools or agentic workflows is a plus
- Visa sponsorship is not available for this position
- Must verify identity and eligibility to work and complete employment eligibility verification
- Criminal background check required to join New Relic
- Certain roles may require passing an export compliance assessment
Benefits:
- Corporate bonus plan
- Healthcare benefits
- Dental benefits
- Vision benefits
- Parental leave and planning
- Mental health benefits
- 401(k) plan and match
- Flex time-off
- 11 paid holidays
- Volunteer time-off
- Flexible workforce model, including fully office-based, fully remote, or hybrid workplaces
- Reasonable accommodation support during the application or recruiting process
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