Senior SEO Specialist
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Job Description
Senior SEO Specialist building local, technical, content, and AI search visibility for an in-home ABA therapy company. Driving qualified family leads across expanding markets.
Responsibilities:
- Build and optimize city, state, service-area, and insurance landing pages
- Develop a repeatable local SEO playbook as the company expands into new markets
- Own Google Business Profiles, healthcare and autism directories, citations, reviews, and local search visibility
- Track rankings and organic leads by market
- Own technical SEO across crawling, indexing, site architecture, schema, redirects, sitemaps, and page performance
- Work directly with engineering to fix technical SEO blockers
- Build content strategy around ABA therapy, insurance, diagnosis, and provider selection
- Ensure content is clinically reviewed where appropriate and aligned with E-E-A-T principles
- Own visibility across ChatGPT, Google AI search, Perplexity, and Gemini
- Structure content so search engines and LLMs can understand and cite it
- Identify external sites and publications relied on for autism and ABA-related questions and build presence there
- Earn relevant backlinks, directory placements, and expert mentions through link building and digital PR
- Build and maintain a growth dashboard across Search Console, GA4, SEO tools, and AI search measurement
- Report regularly to leadership on performance and investment priorities
Requirements:
- Proven track record of growing organic traffic and business results, ideally for healthcare, multi-location services, or local-services businesses
- Strong technical SEO skills, including crawlability, indexation, schema, and site architecture
- Deep local SEO experience, including Google Business Profiles, citations, and multi-market expansion
- Experience building topic authority and content strategy in a regulated or trust-sensitive vertical
- Proficiency with Google Search Console, GA4, and SEO tools such as Semrush or Ahrefs
- Hands-on experience with AI search optimization (AEO and GEO), including structuring content for LLM citation and tracking AI search visibility
- Experience with link building and digital PR
- Conversion-oriented mindset, focused on qualified leads and business outcomes rather than traffic for its own sake
- Availability during US business hours
- Updated resume
- Portfolio link or case studies showing measurable organic growth results
- 1–2 minute Loom video introducing yourself and describing your SEO and AI search experience
- Must submit both examples and a Loom video to proceed
Benefits:
- 100% remote setup
- Paid Time Off according to company policy
- Holidays observed according to company guidelines
- Compensation paid in USD
- Paid bi-monthly on the 15th and 30th
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