SEO Content Marketer – Fintech, Insurtech
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Job Description
SEO content marketer owning organic growth for Feathery’s AI workflow platform for financial institutions. Creating authoritative fintech and insurtech content that drives search visibility and pipeline.
Responsibilities:
- Own Feathery’s SEO and B2B content marketing strategy across insurance and wealth management
- Research industry trends, customer pain points, buyer needs, and search intent to identify high-value content opportunities
- Develop, write, and publish thought leadership, pillar pages, solution and use-case pages, comparison content, and blog posts
- Translate complex insurance and financial services topics into clear, credible content for sophisticated B2B buyers
- Become Feathery’s go-to expert for content across insurance and wealth, shaping a distinctive point of view and voice
- Own on-page and technical SEO, including content optimization, site structure, and internal linking
- Own off-page SEO and digital PR initiatives to build authority and organic visibility
- Partner with product, design, and go-to-market teams to ground content in customer workflows and turn engagement into pipeline
- Shape Feathery’s presence in AI-driven and answer-based search
- Track rankings, traffic, engagement, AI visibility, conversion, and pipeline to sharpen strategy
- Manage and publish content and marketing pages in Webflow
Requirements:
- 5+ years of experience across SEO strategy, content writing, and B2B content marketing
- B2B fintech content writing experience; InsurTech or WealthTech experience strongly preferred
- A writing portfolio with B2B content personally written, such as blogs, whitepapers, case studies, thought leadership, and long-form articles
- Experience owning SEO end-to-end, including keyword and intent research, on-page optimization, content structure, internal linking, technical SEO, execution, and measurement
- Strong understanding of B2B buyer journeys and how content drives organic growth and pipeline
- Ability to explain complex, technical, or regulated subject matter clearly and credibly
- Ability to independently take content from research and writing through optimization, publication, and performance analysis
- Comfortable with Ahrefs, Google Search Console, Screaming Frog, AI visibility and analytics platforms
- Data-driven in measuring performance and making decisions
- Hands-on experience building and shipping marketing pages in Webflow
- Experience with AI-driven SEO and answer-based search
Benefits:
- Competitive compensation and equity
- Health, dental, and vision coverage
- Unlimited PTO
- Remote in US and Downtown Toronto office location for Canadian appllicants
- Office snacks and lunches
- A supportive, low-ego team that values ownership and growth
- Company offsite to connect and recharge
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