SEO Specialist
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Job Description
SEO Specialist at LXT enhancing online visibility through content and technical SEO strategies. Developing data-driven content and analyzing SEO performance for better reach.
Responsibilities:
- Develop data-driven content strategies to increase organic visibility
- Conduct comprehensive keyword research and competitive analysis
- Create SEO-optimized content independently (blog posts, landing pages, website copy, etc) that resonates with our target audience
- Optimize existing content and identify content gaps
- Monitor content performance and derive actionable recommendations
- Brief writers on new content, and edit their articles before publication
- Optimize website architecture and internal linking structure in WordPress
- Identify and resolve technical SEO issues (crawling errors, indexing problems, duplicate content)
- Improve Core Web Vitals, page speed, and mobile usability
- Implement structured data (schema markup) and monitor technical website health
- Ensure proper XML sitemaps, robots.txt, and canonical tag implementation
- Collaborate with external developers when major technical changes are needed
- Experience building high quality backlinks
- Create meaningful SEO reports and dashboards in Looker Studio
- Conduct regular SEO audits and track KPI performance
- Analyze data from Semrush, Google Search Console, and GA4 to inform strategy
Requirements:
- 3-5 years of proven SEO experience with demonstrable results
- Strong expertise in both content optimization and technical SEO
- Excellent writing skills with the ability to create engaging, SEO-optimized content
- Ability to translate complex topics into clear, accessible content
- Awareness of AI products and services
- Expert-level knowledge of Semrush
- Proficient with Google Search Console, Google Analytics 4, and Looker Studio
- Solid experience working with WordPress
- Understanding of HTML, CSS, and basic JavaScript
- Ability to implement SEO-relevant changes independently
- Analytical mindset with strong problem-solving skills
- Highly organized and self-motivated to work independently
- Strong communication skills to explain technical concepts clearly
- English Fluency
Benefits:
- Equal opportunity employer
- No less favorable treatment on any grounds
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