SEO, GEO Analyst
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Job Description
SEO & GEO Analyst in a digital marketing agency focused on financial services. Drive organic performance improvements and lead GEO implementation efforts across client websites.
Responsibilities:
- Drive organic performance improvements across client websites through technical SEO, on-page optimization, and structured content strategy
- Build and maintain accurate tracking infrastructure using GA4 and GTM, ensuring data integrity across client accounts
- Lead GEO implementation efforts, improving client visibility across AI-powered search experiences and answer engines
- Audit and support Consent Management Platform setups so tracking remains reliable as privacy regulations evolve
- Develop repeatable processes and documentation that allow the team to scale SEO execution without losing quality
- Identify and prioritize ranking, traffic, and conversion opportunities across the client portfolio
Requirements:
- 3+ years in an SEO role at a digital marketing agency (agency experience is required)
- Hands-on proficiency with Google Tag Manager and Google Analytics 4
- Solid technical SEO foundation: crawl analysis, site architecture, Core Web Vitals, schema
- Familiarity with Consent Management Platforms and how consent settings affect data collection
- Systems thinker: you look for ways to turn one-off tasks into repeatable, scalable workflows
- Nice to Have:
- Google Data Studio / Looker Studio reporting experience
- Experience with AI tools like Claude in day-to-day work (Claude Cowork a plus)
- Working knowledge of GEO and how AI search differs from traditional SERP optimization
Benefits:
- Competitive — share your expectations when you apply.
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