Shopper Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Shopper Marketing Manager at GT’s Living Foods. Leading the creation and implementation of shopper-centric strategies to enhance brand visibility and boost sales.
Responsibilities:
- The Shopper Marketing Manager will lead the creation and implementation of shopper-centric strategies and initiatives aimed at enhancing brand visibility and growth, encouraging product trial, and boosting sales, all while aligning with the objectives of our retail partners.
- Manage program budgets and tactics, conduct post-program evaluations, and stay abreast of competitive market programs and trends.
- Collaborate with Sales, Marketing (including Social, Digital, and Creative teams), Innovation, and Finance departments to drive company goals forward.
- Devise top-notch shopper marketing strategies that align with brand objectives and revenue targets across in-store and omnichannel platforms.
- Monitor key performance indicators (KPIs) to gauge the effectiveness of marketing programs and develop in-store shopper marketing programs while engaging directly with retail partners to craft promotional initiatives.
- Lead the development of retailer presentations and interactions related to marketing and promotions, securing retailer buy-in and optimal program execution in-store.
- Cultivate relationships with retail and CPG marketing agencies to maximize return on investment by retailer, channel, and geography.
- Contribute to product positioning, packaging, and pricing strategies to maximize long-term market share and leverage retailer loyalty card/rewards programs and CPG app-based platforms.
Requirements:
- 5-8 years of customer/shopper marketing or related experience
- Bachelor’s Degree in Business, Marketing, or related field (required)
- Experience in CPG, Food & Beverage (natural & conventional grocers, mass-market retailers)
Benefits:
- Health Insurance: Medical, Dental, Vision, and Life Insurance
- 401K with Matching
- Employee Assistance Program
- Discounts on the amazing GT’s product line (available for pickup at headquarters only)
- Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
Similar Jobs
Solutions Marketing Specialist
Solutions Marketing Specialist executing content-driven demand generation and full-funnel marketing initiatives at MCCi. Collaborating on webinars and campaigns targeting government audiences.
Senior Marketing Manager
Senior Marketing Manager at WDG focusing on B2B marketing strategy, campaign execution, and lead generation. Working closely with leadership to align marketing with business growth.
Marketing Coordinator
Marketing Coordinator supporting content creation and social media management to enhance campaign effectiveness for CallRevu. Collaborating with teams on event logistics and marketing initiatives.
AI Digital Marketing, Communications and Web Internship - 8 weeks
Stage en Marketing Digital avec Unixel, une agence de Growth Marketing. Apprentissage flexible sur la création de sites Wordpress et Community management.
Asistente Virtual Junior, Marketing y Contenido
Junior Virtual Assistant supporting a content creator with digital marketing and content organization tasks. Flexible remote opportunity in Spain for students or early-stage profiles.
Internship — Marketing and Public Relations
Marketing intern supporting the planning of events and the creation of content for innovative sanitation projects at Finizio. Engaging with sustainability topics like circular economy and ecological sanitation.
Marketing Manager, Czech Speaking
B2B Marketing Manager responsible for designing campaigns for channel partners and business end-users in Czech Republic. Collaborating with sales for impactful marketing strategies.
Praktikant Marketing Automation, KI
Praktikant in Marketing Automation und KI bei einem Startup, das innovative Coaching-Tools entwickelt. Fokus auf Automatisierungsprozesse im Marketing und persönliche Weiterentwicklung.
Senior Marketing Artist
Senior Marketing Artist creating visual content for competitive games. Collaborating with marketing and art teams to design engaging marketing materials and oversee junior artists.
Field Marketing Manager
Field Marketing Manager responsible for building Didero’s field marketing engine through impactful events. Collaborating closely with Sales and GTM leadership to drive revenue through strategic marketing initiatives.
Senior Trade Marketing Specialist
Senior Handelsmarketing Spezialist developing scalable, data-driven marketing activation model for INTERSPORT. Focusing on effective collaboration with partners for measurable impacts on sales and loyalty.
National Account Marketing Manager
National Account Marketing Manager leading marketing strategies for acute and government markets. Working with cross-functional teams to execute initiatives and enhance product performance.
Marketing Intelligence Manager
Marketing Intelligence Manager at Solventum, driving market analytics and competitor monitoring. Collaborating with cross-functional teams to inform strategic planning and business growth.
Associate Director, Oncology Marketing – Patient Experience Strategy Lead, Intismeran Autogene
Lead Patient Experience Strategy for intismeran as Associate Director in US Oncology Marketing. Collaborate cross-functionally to enhance patient journey and support program effectiveness.
Vice President, Marketing
Marketing leader responsible for developing and executing demand generation strategies for Buildout's AI-powered CRE software. Leading a team to enhance revenue, retention, and product adoption.
Marketing Automation Manager
Senior Marketo Specialist managing technical governance for Adobe Marketo Engage in a regulated enterprise environment. Focused on platform architecture, data management, and compliance.
Marketing Specialist
Marketing Specialist creating and managing campaigns for Gophermods' K-12 clients. Building marketing foundations and demand generation strategies within a remote role.
Marketing Specialist
Marketing Specialist for Gophermods focusing on developing marketing strategies and campaigns. Engage with K-12 clients and manage brand presence in the educational technology market.
Marketing Specialist
Marketing Specialist focusing on creating and executing end-to-end marketing strategies for Gophermods. Driving demand in the K-12 public sector by leveraging various marketing initiatives and tools.
Marketing Specialist
Marketing Specialist developing and executing marketing strategies for Gophermods. Supporting the Sales team by managing campaigns and analyzing performance.