SMB Acquisition Marketing Manager
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Job Description
SMB Acquisition Marketing Manager for KOMOJU, focusing on B2B growth in Japan and global expansion strategies. Responsible for executing marketing plans from strategy to communication for new client acquisition.
Responsibilities:
- 新規顧客を獲得し、ファネルを通じて育成するデマンドジェネレーションキャンペーンを管理し、KPIを達成する。
- KOMOJUの既存及び新規プロダクトの認知と理解促進を促すコミュニケーション戦略立案
- ブランド認知を促進し、新たなリードを獲得するための施策（マス媒体・デジタル・イベント、キャンペーン、コンテンツ）のチャネル開発と実行。
- コピーライティング、Eメール作成、ランディングページの最適化など、社内メンバーや外部パートナーと密接に連携したクリエイティブ活動の実行。
- マーケットポジションとマーチャントインサイトに関するデータを幅広いチームに提供し、更新する。
- マーケティング及びセールスファネルの重要な指標を測定し、報告する。
- Google AnalyticsやBIツールなどの分析ツールを活用し、プラニング及び施策後の結果を分析する。
- 既存のマーケティングチームと連携し、全事業領域で横断的に業務を遂行する。
Requirements:
- B2Bプロダクトの市場導入（Go-to-Market）経験
- ネイティブレベルの日本語力
- SMB（中小企業）規模のビジネスにおける、小売業およびオンラインコマース業界に関する深い知識
- Salesforce、HubspotなどのSFA（セールスフォースオートメーション）、MA（マーケティングオートメーション）、CRM（カスタマーリレーションシップマネジメント）ソリューションの活用経験
- B2Bマーケティング／セールスファネルおよびアカウントベースドマーケティング（ABM）に対する深い理解
- キャンペーン企画・推進やプロジェクトマネジメントなど、横断的な業務推進スキルをお持ちの方
Benefits:
- 年間業績評価に応じた昇給
- プロフィットシェア（年2回支給実績あり）
- リモートとオフィス勤務が両方可能なハイブリット体制
- 社会保険完備（関東ITソフトウェア健康保険組合加入）
- 健康診断
- スポーツクラブ優待（IT健保）
- 保養所（IT健保）
- 語学研修（レッスン料1〜2万円/月を補助）
- 自己学習サポート（年間最大10万円）
- 多様なライフスタイルに対応する休暇ポリシー
- 週二回オフィスランチ
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