Social & Content Marketing Lead
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Job Description
Social and content marketing lead growing Arc’s brand and founder channels. Building content programs for its AI voice agent serving restaurant drive-thrus and local businesses.
Responsibilities:
- Manage and grow Company and Founder social media channels, primarily LinkedIn and secondarily X
- Own social media strategy and execution end to end
- Refine Arc’s brand positioning and brand voice
- Create social content pillars and translate them into compelling copy and content
- Create and execute long-form and multimedia content marketing programs, including blogs, newsletters, webinars, and customer case studies
- Design and produce images, videos, infographics, and other creative assets for social and content marketing
- Partner with Sales and Product to understand the ideal customer profile and translate customer needs and stories into engaging content
- Use data to test, measure, and optimize content
- Share learnings with team members to inform sales messaging and other marketing activities
- Coordinate with external go-to-market vendors as needed
- Support event marketing and other sales and marketing activities as needed
Requirements:
- 8+ years of professional Social and Content Marketing experience for B2B technology products or services, ideally for an Enterprise audience
- Demonstrated track record of owning and growing social channels and content programs from scratch to scale in an early stage company
- Strong understanding of major social platforms and the content that performs on each, with particular emphasis on LinkedIn
- Experience ghostwriting for founders or other executives
- Excellent copywriting skills in both short and long-form content formats
- Proficiency designing and editing creative assets in Figma, with the help of AI tools as needed to enhance quality and speed to output
- Highly autonomous and comfortable with the fast pace and ambiguity of a startup environment
- Able to execute and get results with minimal direct supervision and no existing playbook
- Direct experience with marketing for a restaurant or hospitality technology audience is a strong plus
Benefits:
- High-impact, high-autonomy role shaping the brand voice and building the social and content marketing playbook
- Opportunity to work at an early-stage, high-growth company with proven product-market fit
- Direct impact on a product using AI to help local businesses, employees, and customers
- Opportunity to influence the company’s future direction
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