Social Media Manager
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Job Description
Social Media Manager developing organic strategy for SnappyCX brand and founder's personal social media. Managing content calendar, engagement, and performance reporting across social channels.
Responsibilities:
- Own and evolve the content pillar strategy (Founder Story, Expert Authority, Product in Real Life, CEO Behind the Scenes, Community and Culture)
- Build monthly content calendars aligned to the established weekly posting rhythm and the content delivered by the videographer
- Recommend strategy adjustments based on what is and is not driving engagement and growth
- Develop platform-specific strategy as needed (Instagram primary, with recommendations on TikTok, Facebook, and YouTube as relevant)
- Bring informed point of view and proposed strategy to planning conversations, rather than waiting to be told what to post
- Schedule and publish all approved content across owned social channels on a consistent cadence (currently 5 days per week on the feed)
- Manage the content scheduling tool (currently Later) and ensure nothing is missed or delayed
- Coordinate timing with the videographer's delivery schedule so content goes out within the planned windows
- Maintain a rolling content calendar visible to the founder, showing what is scheduled and what is needed
- Write captions in the founder's authentic first-person voice: personal, energetic, confident, and specific rather than generic or advisory
- Match caption tone to content pillar (educational and authoritative for Expert Authority content, warm and personal for Founder Story content, etc.)
- Maintain consistent brand voice across all platforms while adapting format to each platform's norms
- Monitor and respond to comments and DMs in a timely manner, in the founder's voice or an approved brand voice
- Identify and escalate any sensitive, negative, or time-critical messages to the founder directly
- Proactively engage with community members, customers, and relevant accounts to build relationships and visibility
- Identify user-generated content and customer tags worth resharing
- Track engagement, follower growth, reach, and content performance across all managed channels
- Report monthly on what content is performing best and why, with clear recommendations
- Identify trends, formats, or topics worth testing based on performance data and platform trends
- Flag underperforming content patterns early rather than continuing them by default
Requirements:
- Minimum 3 to 5 years managing organic social strategy for a brand or founder personal page, with measurable growth results to show
- Strong working knowledge of Instagram (primary), TikTok, Facebook, and YouTube
- Demonstrated experience building and maintaining multi-week or monthly content calendars
- Strong caption and short-form copywriting skills; ability to write convincingly in a founder's first-person voice
- Experience managing comments, DMs, and community engagement professionally and on-brand
- Beauty, hair care, or CPG experience strongly preferred; understanding of the natural hair or beauty community is a significant plus
- Experience with social scheduling platforms (Later or similar) preferred
- Ability to translate platform analytics into plain-language insight and recommendations, not just exported numbers
Benefits:
- Health insurance
- Paid time off
- Flexible work arrangements
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