Social Media Manager
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Job Description
Social Media Manager for Shapermint leading organic social strategies across Instagram, TikTok, Pinterest, and more. Focus on building engagement through trend analysis and creative content.
Responsibilities:
- Building and executing the organic social strategy across all major platforms
- Identifying trends, hooks, formats, and storytelling styles that are gaining traction within apparel, shapewear, beauty, and lifestyle categories
- Developing creative concepts and content series designed to increase engagement, shares, saves, watch time, and organic growth
- Turning performance insights into actionable creative directions and structured content testing
- Leading the aesthetic and creative direction of Shapermint’s social channels
- Creating strong creative briefs with clear hooks, narratives, format direction, and platform-specific execution guidance
- Using AI tools daily to accelerate trend analysis, competitor research, ideation, and creative workflows
- Tracking social KPIs and identifying opportunities to improve both engagement and revenue contribution
- Managing content calendars and coordinating execution across internal teams and external partners
- Bringing fresh, unexpected, and culturally relevant ideas to the table consistently
Requirements:
- 4–6 years of experience managing social media for apparel, shapewear, beauty, intimates, or DTC lifestyle brands
- Strong understanding of what performs organically on Instagram, TikTok, Pinterest, and short-form video platforms today
- Strong creative taste and understanding of modern fashion/lifestyle storytelling
- Experience developing creative strategies and translating business goals into platform-native content
- Comfortable working with dashboards, performance metrics, and attribution data to guide decisions
- Active use of AI tools as part of the daily workflow for research, ideation, competitor analysis, and optimization
- Fluent English communication skills.
Benefits:
- 100% Remote
- USD competitive salary
- Paid time off
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