Staff Product Manager – Growth
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Job Description
Growth Product Manager focusing on customer acquisition and conversion rate optimization at ZenBusiness. Managing funnels to convert site visitors into first-time business owners.
Responsibilities:
- Own our new customer and post-purchase funnels.
- Establish and execute a 3-month rolling roadmap of projects for our funnel platform to increase our customer volume and improve average revenue per customer in their first 30 days.
- Lead experimentation efforts with Product & Engineering to test new features & UX optimizations that improve the conversion rate of visitors who start our funnel.
- Streamline our checkout flows by eliminating cognitive load and ensuring customers can complete purchases with their preferred payment method.
- Test and iterate on tactics that help drive leads to customers by leveraging digital and human-assisted touchpoints.
- Independently guide design and engineering teams to plan and execute enhancements that accelerate customer acquisition.
- Be an expert in our product analytics stack to track customer behavior, acquisition metrics, and feature performance.
- Actively engage customers and tap into stakeholder knowledge on customer feedback to drive continuous improvement in website experience.
- Keep a pulse on competitor websites and ensure that our product offerings are ahead of competitors at all times.
Requirements:
- 8+ years of experience in a product role, managing the web presence and conversion rate optimization efforts at a direct-to-consumer (D2C) business.
- Familiarity with AI prototyping and demonstrated skills around incorporating AI into the product lifecycle.
- High energy, driver leadership style with the stamina to thrive in a fast-paced, results-oriented environment.
- A proactive and resourceful approach, demonstrating ownership over growth metrics and a relentless focus on continuous improvement.
- Solid understanding of growth strategies such as A/B testing, funnel optimization, and lifecycle marketing, with a focus on using these tactics to drive measurable impact.
- Highly skilled in data analysis and able to self-serve analytics needs with SQL, Google Analytics, and Mixpanel.
- Track record of successfully leading Agile scrum teams with a proven ability to execute projects on-time.
Benefits:
- The company offers various benefits to employees and their dependents, including medical, vision, dental, disability, and life insurance.
- Parental and military leave.
- Other benefits include an employee assistance program, 401k + match, annual bonus, pet insurance, and RSUs.
- Paid parking* and 10 paid holidays are also provided.
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