US Public Sector Marketing Manager
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Job Description
US Public Sector Marketing Manager developing and executing multi-channel marketing campaigns for the US Federal sector. Collaborating with sales team and creating compelling content for awareness and pipeline.
Responsibilities:
- Build and execute multi-channel campaigns (email, paid digital, website, SEO, content syndication) to drive awareness and pipeline within the US Public Sector.
- Manage campaign planning, targeting, execution, optimization, and reporting end-to-end.
- Own TotaraGov.com strategy, content, and campaign landing pages.
- Develop ABM programs targeting Federal agencies and key system integrators.
- Partner closely with the US Public Sector sales team on account targeting, messaging, and sales materials.
- Write compelling content tailored to the Federal audience, including blogs, ebooks, guides, and white papers.
- Plan and execute field events, trade shows, and sector-specific conferences, and support pre and post event communication.
- Track ROI and contributions to pipeline.
Requirements:
- 5–7+ years of B2B marketing experience, ideally in SaaS, HR tech, learning technology, or GovTech.
- Experience marketing to the US Public Sector/Federal/SLED audience—understanding of procurement cycles, budget processes, and compliance frameworks.
- Strong writing and storytelling skills with examples of long-form content (blogs, ebooks, guides).
- Hands-on expertise in digital marketing, email automation, and ABM campaign execution.
- Experience planning and delivering field marketing or event programs.
- Ability to work independently, take initiative, and lead multiple projects simultaneously.
- Strong collaboration skills with cross-functional teams, especially Sales.
- Preferred Knowledge of the learning technology space, LMS/LXP platforms, or compliance training.
- Experience with HubSpot, Google Analytics, Wordpress, SEMRush, and ABM tools.
- Familiarity with FedRAMP and other Federal compliance frameworks.
Benefits:
- Enhanced Parental Leave
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner home working set-up allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
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