Lifecycle Marketing Manager, Monetisation – 12 Month Fixed Term Contract
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Job Description
Lifecycle Marketing Manager at Canva leading AI-driven upsell campaigns and lifecycle programs for diverse users. Collaborating with creative teams to enhance user experience and drive product adoption.
Responsibilities:
- Lead upsell campaign transition to automation
- Establish AI Launch Engine for new products
- Launch series to create awareness of Canva tools
- Brief creative teams on campaign builds
- Run experiments and measure results
- Coach team members
Requirements:
- 5+ years of lifecycle marketing experience
- Experience in multi-channel campaigns
- Proficiency with Braze
- Data-driven mindset
- Experience managing project backlogs
- Strong communication skills
Benefits:
- Flexible work arrangements
- Professional development opportunities
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