Senior Marketing Manager
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Job Description
Senior Marketing Manager leading marketing strategy for global translation services company. Responsible for B2B lead generation and brand visibility through creative campaigns and data-driven analysis.
Responsibilities:
- Develop and execute a clear, data-driven marketing strategy focused on growth and lead generation.
- Manage and optimize digital marketing channels, including SEO, Google Ads, LinkedIn, email, YouTube, and more.
- Drive marketing initiatives that support B2B sales, brand awareness, and customer engagement.
- Create and oversee end-to-end campaigns with strong messaging, calls to action, and landing page strategy.
- Collaborate with creatives, writers, and designers to deliver assets that convert.
- Monitor campaign performance and iterate based on real-time data and results.
- Maintain consistent brand voice and messaging across all channels.
- Guide the creation of high-quality content: website pages, blog posts, whitepapers, video scripts, and more.
- Ensure all content speaks clearly to target audiences—especially decision-makers in regulated industries.
- Track performance metrics (conversion rates, CPL, CTR, ROI) and adjust strategies accordingly.
- Use tools like Google Analytics, Ahrefs, Pipedrive, and ad platforms to report on results and forecast trends.
- Work closely with sales, tech, and leadership teams to align messaging and strategy.
- Understand client personas and feedback to inform campaign direction and prioritization.
Requirements:
- 3+ years of experience in marketing (preferably B2B and digital-heavy).
- Proven success managing campaigns that deliver leads and growth.
- Strong understanding of marketing funnels, conversion tracking, SEO, and paid advertising.
- Proficiency with tools such as Google Ads, Analytics, Ahrefs, SEMrush, LinkedIn Ads, HubSpot, or similar.
- Exceptional project management, communication, and leadership skills.
- Familiarity with the translation/localization industry.
- Experience in healthcare, legal, tech, or other regulated B2B sectors.
- Multilingual or global marketing experience.
Benefits:
- Health insurance
- Flexible work arrangements
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