Marketing Manager, Respiratory
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Job Description
Marketing Manager for Cepheid’s Respiratory Diseases portfolio in the U.S. Supporting product marketing execution and commercial growth initiatives across various disease areas.
Responsibilities:
- Support execution of integrated U.S. marketing plans for assigned Respiratory products or programs, aligned to portfolio strategy and business objectives.
- Contribute to positioning, messaging, and customer engagement efforts for designated disease areas.
- Support regional product launches by coordinating assigned launch activities and cross-functional inputs to ensure readiness and effective execution.
- Assist with demand generation initiatives across digital and traditional channels to drive awareness and adoption.
- Partner with Sales, Medical Affairs, and Global Marketing to develop and update field enablement tools, training materials, and customer-facing content.
Requirements:
- Bachelor’s degree with 5 + years of relevant professional experience, or Master’s degree with 3 + years of relevant professional experience.
- Experience supporting product marketing, portfolio marketing, or go-to-market initiatives within regulated healthcare, diagnostics, medical devices, or life sciences.
- Experience working on cross-functional projects in a matrixed organization.
- Exposure to integrated marketing campaigns across multiple channels (e.g., digital, field, events).
- Ability to analyze market, customer, or performance insights and translate them into recommendations for marketing execution.
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Remote work arrangements
- Professional development opportunities
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