User Acquisition Specialist
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Job Description
User Acquisition Specialist growing Headway Inc's Skillsta product through Meta campaigns. Collaborating within an ambitious team focused on global EdTech growth.
Responsibilities:
- Launch and scale ad campaigns to promote the product on our core platform — Meta.
- Analyze data, metrics, and test outcomes to make data-driven decisions.
- Build and test user behavior hypotheses using performance marketing and CRO tools, and collaborate closely with the Product Marketing Team.
- Monitor and analyze EdTech market trends.
- Collaborate with the creative production team: suggest new ad creatives and provide feedback on their performance.
Requirements:
- Have some experience in marketing, user acquisition, FMCG, consulting — or you’re just starting out and eager to grow fast.
- Know your way around numbers, can use them to make smart decisions, and uncover causal relationships.
- Love to research, ask “why?”, and figure things out from the ground up.
- Have a willingness to quickly learn new tools (Amplitude, AppsFlyer, Tableau, ad platforms).
- Communicate confidently in English (Upper-Intermediate+);
- Share our SELECT values and enjoy working as part of a collaborative, driven team.
Benefits:
- Work within an ambitious team on a socially impactful education product.
- An office with a reliable shelter, generators, satellite internet, and other amenities.
- Access to our corporate knowledge base and professional communities.
- Personal development plan.
- Compensation for English language learning, external training, and courses.
- Medical insurance and full sick leave compensation.
- Company doctor and massage in the office.
- Sports activities: running, yoga, boxing, and more.
- Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
- Supporting initiatives that help Ukraine.
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