Vice President, Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Vice President of Marketing managing integrated strategies for AI-driven fintech and SaaS products. Driving measurable growth and market leadership across performance and enterprise marketing initiatives.
Responsibilities:
- Define and execute an integrated marketing strategy spanning performance marketing, enterprise demand generation, product marketing alignment, brand, and partner marketing
- Drive measurable revenue impact through ROI-focused growth initiatives, including paid media, lifecycle marketing, funnel optimization, and conversion strategy
- Lead enterprise demand generation and account-based marketing (ABM) programs aligned with complex sales cycles and multi-stakeholder buying groups
- Partner closely with Product and Product Marketing to ensure clear positioning and messaging for AI-enabled, platform-based products
- Translate product innovation and technical capabilities into compelling market narratives that resonate with small business, enterprise, and partner audiences
- Oversee brand strategy, messaging, and thought leadership to strengthen market credibility and category leadership
- Define strategy for industry publications, analyst engagement, conferences, panels, and executive speaking opportunities
- Partner with PR and communications teams to amplify product innovation, customer success, and market perspective
- Collaborate with Sales leadership on go-to-market execution, pipeline strategy, and revenue alignment
- Support partner marketing initiatives that drive platform adoption and ecosystem growth
- Establish and monitor performance metrics across the full funnel, including pipeline contribution, conversion rates, CAC, and ROI
- Leverage data, analytics, and experimentation to continuously optimize marketing effectiveness and investment allocation
- Ensure consistent messaging and positioning across campaigns, content, website, partner materials, and customer communications
- Stay deeply informed on market trends, competitive dynamics, customer needs, and emerging technology to inform strategy and innovation
Requirements:
- 10+ years of progressive marketing experience within high-growth SaaS, fintech, or enterprise technology companies
- Proven track record driving both performance marketing and enterprise demand generation at scale
- Experience marketing complex, platform-based or AI-enabled products to small business, enterprise, and partner audiences
- Strong understanding of full-funnel growth metrics, including pipeline contribution, CAC, LTV, conversion optimization, and ROI
- Demonstrated success partnering closely with Sales leadership on enterprise go-to-market strategy, forecasting, and revenue alignment
- Fintech, Lendtech, or financial services technology experience strongly preferred, particularly in data-driven, regulated, or workflow-intensive environments
- Experience positioning products that support business operations, financial workflows, analytics, or decision-making
- Deep familiarity with modern marketing technology stacks, automation platforms, attribution models, and analytics tools
- Strong analytical mindset with the ability to translate data into actionable strategy and executive-level insights
- Experience shaping thought leadership, industry presence, and executive visibility across conferences, publications, and market forums
- Ability to operate at both strategic and executional levels in a fast-paced, evolving organization
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Similar Jobs
Solutions Marketing Specialist
Solutions Marketing Specialist executing content-driven demand generation and full-funnel marketing initiatives at MCCi. Collaborating on webinars and campaigns targeting government audiences.
Senior Marketing Manager
Senior Marketing Manager at WDG focusing on B2B marketing strategy, campaign execution, and lead generation. Working closely with leadership to align marketing with business growth.
Marketing Coordinator
Marketing Coordinator supporting content creation and social media management to enhance campaign effectiveness for CallRevu. Collaborating with teams on event logistics and marketing initiatives.
AI Digital Marketing, Communications and Web Internship - 8 weeks
Stage en Marketing Digital avec Unixel, une agence de Growth Marketing. Apprentissage flexible sur la création de sites Wordpress et Community management.
Asistente Virtual Junior, Marketing y Contenido
Junior Virtual Assistant supporting a content creator with digital marketing and content organization tasks. Flexible remote opportunity in Spain for students or early-stage profiles.
Internship — Marketing and Public Relations
Marketing intern supporting the planning of events and the creation of content for innovative sanitation projects at Finizio. Engaging with sustainability topics like circular economy and ecological sanitation.
Marketing Manager, Czech Speaking
B2B Marketing Manager responsible for designing campaigns for channel partners and business end-users in Czech Republic. Collaborating with sales for impactful marketing strategies.
Praktikant Marketing Automation, KI
Praktikant in Marketing Automation und KI bei einem Startup, das innovative Coaching-Tools entwickelt. Fokus auf Automatisierungsprozesse im Marketing und persönliche Weiterentwicklung.
Senior Marketing Artist
Senior Marketing Artist creating visual content for competitive games. Collaborating with marketing and art teams to design engaging marketing materials and oversee junior artists.
Field Marketing Manager
Field Marketing Manager responsible for building Didero’s field marketing engine through impactful events. Collaborating closely with Sales and GTM leadership to drive revenue through strategic marketing initiatives.
Senior Trade Marketing Specialist
Senior Handelsmarketing Spezialist developing scalable, data-driven marketing activation model for INTERSPORT. Focusing on effective collaboration with partners for measurable impacts on sales and loyalty.
National Account Marketing Manager
National Account Marketing Manager leading marketing strategies for acute and government markets. Working with cross-functional teams to execute initiatives and enhance product performance.
Marketing Intelligence Manager
Marketing Intelligence Manager at Solventum, driving market analytics and competitor monitoring. Collaborating with cross-functional teams to inform strategic planning and business growth.
Associate Director, Oncology Marketing – Patient Experience Strategy Lead, Intismeran Autogene
Lead Patient Experience Strategy for intismeran as Associate Director in US Oncology Marketing. Collaborate cross-functionally to enhance patient journey and support program effectiveness.
Vice President, Marketing
Marketing leader responsible for developing and executing demand generation strategies for Buildout's AI-powered CRE software. Leading a team to enhance revenue, retention, and product adoption.
Marketing Automation Manager
Senior Marketo Specialist managing technical governance for Adobe Marketo Engage in a regulated enterprise environment. Focused on platform architecture, data management, and compliance.
Marketing Specialist
Marketing Specialist creating and managing campaigns for Gophermods' K-12 clients. Building marketing foundations and demand generation strategies within a remote role.
Marketing Specialist
Marketing Specialist for Gophermods focusing on developing marketing strategies and campaigns. Engage with K-12 clients and manage brand presence in the educational technology market.
Marketing Specialist
Marketing Specialist focusing on creating and executing end-to-end marketing strategies for Gophermods. Driving demand in the K-12 public sector by leveraging various marketing initiatives and tools.
Marketing Specialist
Marketing Specialist developing and executing marketing strategies for Gophermods. Supporting the Sales team by managing campaigns and analyzing performance.