VP, Growth Marketing
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Job Description
VP of Growth Marketing leading acquisition, lifecycle, and revenue strategy for Later’s AI-powered influencer marketing platform. Managing a 12+ person team across enterprise, self-serve, and creator growth.
Responsibilities:
- Own Later's end-to-end growth marketing strategy, connecting product marketing, demand generation, and lifecycle to pipeline and revenue targets
- Own and allocate the growth marketing budget across channels
- Establish goals, KPIs, and reporting frameworks
- Build differentiated growth motions for Later Influence, Later Social, and Creator/Affiliate
- Set annual and quarterly team planning rhythms
- Lead, coach, and develop approximately 12 marketers across product marketing, digital marketing, and growth marketing
- Make hiring and organizational structure decisions
- Foster a culture of testing, learning, and AI-enabled operations
- Direct paid media across paid social, paid search, video, and display
- Guide SEO and AEO strategy
- Own email and in-app lifecycle strategy for brand and creator audiences
- Drive conversion rate optimization and web strategy
- Build and optimize account-based marketing programs
- Own attribution and marketing measurement with RevOps and MarketingOps
- Lead quarterly testing roadmaps and analyze campaign performance
- Ensure clean data flows between CRM, marketing automation, and analytics tools
- Optimize conversion funnels across all lines of business
- Partner with Sales, RevOps, Product, Product Marketing, Web, and Creator teams
- Represent growth marketing performance to senior leadership
Requirements:
- 10+ years in growth, demand generation, or performance marketing
- Experience owning a multi-million dollar budget and a revenue number
- 5+ years leading and developing marketing teams, including managing managers or senior specialists
- Player-coach experience leading a team while personally owning execution
- Depth in paid media, SEO and AEO, lifecycle and email, and web CRO
- Experience building and scaling demand in B2B SaaS, PLG, or marketplace environments
- Experience with both enterprise and self-serve motions ideally
- Strong command of attribution modeling, experiment design, and funnel analysis
- Comfort with GA4, Amplitude, Looker, or Mode
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze
- Clear, direct communication with working teams and executive audiences
- Experience marketing to or through creators, or in the social, influencer, or commerce space, is a bonus
- Experience partnering closely with Sales on ABM or enterprise pipeline is a bonus
Benefits:
- Equity
- Permanent team members eligible to participate in various benefits plans
- Market-based, data-driven compensation evaluated bi-annually
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