Growth Marketing Manager
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Job Description
Growth Marketing Manager driving qualified inbound and pipeline growth for Numa’s AI-powered automotive dealership platform. Owning paid acquisition, funnel experiments, forecasting, and AI-enabled marketing workflows.
Responsibilities:
- Develop and execute a growth strategy to increase qualified inbound and achieve pipeline targets
- Own monthly forecasting and reporting for qualified inbound with marketing and sales leadership
- Manage paid acquisition across search, social, and community channels, including budgets, targeting, creative, and campaign optimization
- Run weekly experiments across landing pages, offers, forms, audiences, and messaging to improve conversion
- Own the path from first touch to held meeting, including speed to lead, scheduling, reminders, and nurture programs
- Improve Numa's visibility across traditional search and AI-powered answer engines
- Turn partner launches, conferences, and roadshows into qualified leads and booked meetings
- Define funnel stages and attribution with Sales and maintain accurate reporting in HubSpot
- Build and optimize AI agent workflows, sequences, dashboards, and queries to automate repetitive work
- Maintain an experiment log, communicate results, and use performance data to guide investments
- Consistently grow qualified inbound while maintaining lead quality and Sales' confidence in the pipeline
- Increase the percentage of booked meetings that become held meetings
- Establish a steady cadence of experiments producing measurable conversion improvements
- Build scalable growth programs and AI-powered workflows that improve marketing efficiency
Requirements:
- 4 to 6 years of experience in growth marketing or demand generation, including at least 2 years directly owning a lead or pipeline target
- Data-driven decision-making, including building reports, writing queries, analyzing funnel performance, and distinguishing meaningful signals from noise
- Strong experimentation mindset and ability to test frequently, learn quickly, and stop investing in underperforming campaigns
- Hands-on experience with HubSpot and paid acquisition platforms such as Google, Meta, and LinkedIn
- Experience improving conversion across the marketing funnel through booked and held meetings
- Ability to forecast performance, explain results, and make clear recommendations to marketing and sales leadership
- Strong execution and prioritization skills
- AI-native approach using AI tools and agents to build workflows, automate tasks, and improve efficiency
- Ability to operate independently, take ownership of results, and work effectively in a fast-paced environment
- Nice to have: startup or high-growth technology company experience
- Nice to have: experience marketing to automotive dealerships or another high-value-account vertical
- Nice to have: partner or channel marketing program experience
- Nice to have: working knowledge of answer engine optimization (AEO)
Benefits:
- Equity package
- Flexible PTO
- Health, dental, and vision benefits
- 401(k) plan
- Opportunities to make a meaningful impact and grow your career
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