Growth Marketing Manager
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Job Description
Growth Marketing Manager scaling Eon's enterprise cloud backup SaaS through AI-driven digital acquisition. Owning full-funnel campaigns, experimentation, analytics, and pipeline growth.
Responsibilities:
- Execute and manage a modern digital growth engine spanning paid search, paid social, display, automated outbound, and organic channels to drive enterprise lead generation and pipeline
- Lead end-to-end campaign execution, including ad creation, landing page optimization, conversion testing, and budget management, to maximize ROAS
- Develop a rigorous test-and-learn roadmap using A/B, multivariate, and AI-assisted testing to improve CPOpportunity and scale evergreen programs
- Evaluate and deploy emerging AI tools to streamline media buying, creative generation, and UX personalization
- Maintain a living dashboard of KPIs, including MQLs, SAOs, and Revenue, and produce weekly actionable performance insights
- Partner with Design, Content, Ops, and Sales to ensure message-to-market fit and friction-free lead hand-offs
- Partner with the Director of Demand Generation to forecast spend scenarios and model growth potential while maintaining efficiency
Requirements:
- 4+ years of experience owning multi-channel digital acquisition programs at a B2B SaaS or digital-first enterprise
- Proven track record of building and scaling SEM, SEO, and paid social programs that materially increase pipeline and revenue
- Deep platform proficiency in Google Ads, LinkedIn Ads, Google Analytics/GA4, Search Console, and CMS/AB testing tools
- Hands-on experience leveraging AI/ML-powered tools for media management, creative iteration, or CRO
- Advanced Excel/Sheets skills and comfort translating large datasets into plain-English recommendations for stakeholders
- Strong grasp of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling
- Proactive communicator who stays curious, works independently, and thrives in a fast-paced environment
Benefits:
- Opportunity for professional growth in a fast-paced startup environment
- Competitive salary and benefits package
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